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12w ago
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Comments (21)

  • I was familiar with this story. Henry Ford had already built his reputation as an innovative entrepreneur and become so arrogant that he never sought advice on this strange venture. And he was so intimidating that no one was able to challenge his design parameters.

    All considered, he was successful in the long term, and an industrial icon. Does it remind you of Elon Musk?

      2 months ago
  • epitome of "ambitious but rubbish"

      2 months ago
  • A fascinating piece of social history. It was only Henry's lack of the extensive knowledge we enjoy today, that his dream of fully integrated, wholly owned production of every aspect of his product's production, never was fully realised. This project was doomed to fail, but Ford could weather the losses easily enough, and the rest is history.

      2 months ago
    • It could have been successful like their similar areas in Michigan but they tried to build a town in Brazil tailored to American culture

        2 months ago
  • A young Jim Jones, somewhere:

    "That's a great idea! Why didn't I think of that?"

      2 months ago
  • Never knew about this. Great read!

      2 months ago
    • Thank you, it was an interesting but vague story I came across but Ford don’t seem to want to talk about their failed town which revolted against them 😂

        2 months ago
    • Had a lot of digging to do to find out any truth about it because it was so long ago

        2 months ago