One issue is that the car doesn't come together until the last minute, and if they release images of the cars too soon before testing other teams might steal some things that they can't hide.
The teams also want to display the car to their investors first, to make them feel like it was worth the money.
One launch might be good, but for most people who can't make it to the location it wouldn't be any different.
Personally, I like the idea of having the track test be the first time. Unveil the cars and have them do a few laps by themselves a couple of hours before the actual testing starts. It would make testing worth attending.
I remember a time when they were so over the top. I quite like the no nonsense reveal. The actual first time of seeing the car is at the first day of testing anyway. These reveals are more for the liveries.
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One issue is that the car doesn't come together until the last minute, and if they release images of the cars too soon before testing other teams might steal some things that they can't hide.
The teams also want to display the car to their investors first, to make them feel like it was worth the money.
One launch might be good, but for most people who can't make it to the location it wouldn't be any different.
Personally, I like the idea of having the track test be the first time. Unveil the cars and have them do a few laps by themselves a couple of hours before the actual testing starts. It would make testing worth attending.
I remember a time when they were so over the top. I quite like the no nonsense reveal. The actual first time of seeing the car is at the first day of testing anyway. These reveals are more for the liveries.