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Comments (15)

  • Classic

      2 years ago
  • A sleek and stylish cruiser

      2 years ago
  • Hi,

    Here's some insider info, as I used to work there.

    For all cars, Ford hand-makes a couple of mock-ups and puts them in a design studio. A walk-around review is done by Executive Vice Presidents (EVP) of the company and a consensus usually determines the design to be produced. For this vehicle, a new EVP had been put in charge of the project and when she entered the studio, several EVP's were standing around one of the mock-ups. She commented 'It looks like it is snarling at you, this one looks nicer'. That's the one she insisted they produce.

    I saw the one she rejected - it was on display at Ford's 100th Anniversary Celebration in Dearborn, MI. It was very angular, sharp, and indeed, did have a front-end that was snarling. People were almost drooling over the car and asking if it was a secret reveal of a future product. The (then) retired EVP who was there shared the above story.

    The other element that hurt the car's sales was that there was no 'low cost' version. A key sales ingredient of the Mustang is that there is a 'low cost' version that many more can afford compared to the 'top end' version. The low cost models (high volume) generally pay for the development costs and the top end models (lower volume) provide the profit. This T-Bird didn't do that and never turned enough of a profit to cover the Research, Design, Production, and Support.

    That's the story as I was told, and now you have it too.


      2 years ago
  • Potentially a future classic/collectible. It would have been better as a 2+2. I'm not sure what people were expecting. The Tbird was a personal luxury coupe. Not an upmarket Mustang.

      2 years ago
    • True, the Thunderbird was never about performance it was about personal transportation with a little bit of style.

        2 years ago
  • Classic, there’s a black one on my street a few doors down from an older TBird with cone lights and in powder blue. Both are really beauties.

      2 years ago