2021 Lamborghini Urus review. It's better than you think!
Is Lamborghini Urus still worth buying in 2021? Full review, drive and thoughts on this supercar SUV
Strolling my lunch-time hours away around Geneva's old town, I was contemplating about the universe and the fact that I have just arranged to pick up a brand new 2021 Lamborghini Urus for a few days. What made this occasion even more extraordinary, is that I was about to borrow this modern age SUV supercar from a Monsieur who is nothing short of a local legend in the racing world. Yes, I am talking about Jean Alesi, the ex-F1 driver who throughout his career raced for the infamous teams like Tyrell, Benetton, Prost, Sauber and of course, the Ferrari!
We were meant to meet up for the hand over in a couple of hours and since I had time to kill I commenced with my window shopping spree, hoping not to get myself into buying anything. At this moment you can take a peek at a video version of my Lamborghini Urus review, but make sure you come back because you don't want to miss me screaming that IT IS NOT AN AUDI…
A watch that floats in space
Unknowingly, I turned towards the Roger Dubuis store and parked myself on a comfy chair inside the showroom, completely forgetting the promises I gave to myself some few minutes ago. Still, there was a reason for it. My attention got sucked towards a watch display, that had the new RD piece floating freely inside as if it was in space. Nope, it wasn't connected to a thin wire or line and no, the watch was not in some sort of a pocket wind tunnel. As far as my eyes could tell though, it was defying gravity and I was about to learn that its traits are very similar to the ones of the Lamborghini Urus but not for the reasons you might be thinking of. Let me explain...
Since Lamborghini is owned by Audi, which in turn is part of Volkswagen Group, most of the audience expected Urus to be based on the same MLB platform used by Bentley Bentayga, Porsche Cayenne and two Audi SUVs, the Q7 and Q8. Nevertheless, for many of us, it was the engine that remained to be a subject of heated discussions throughout the six-year wait that took place between the concept launch and start of actual production. Was Lamborghini going to leave the 5.2 litre V10 it featured on the first Urus concept? Or would it go outright crazy and opt for a V12? In the end, it turned out to be the common sense option, the great 4.0 litre V8, a common to VW Group cars engine, that produces 641 brake horsepower and monstrous 850Nm (627lb ft) of torque.
Keen to try out its performance and the Lamborghini stated 0–60 acceleration in just 3.6 seconds, I happily accepted the keys from Monsieur Jean Alesi and headed for the Swiss Alps. Yes, I did promise him not to go nuts with the car, but hey… Who wouldn't want to try what 3.6 seconds 0–60 feels like in an opposite to featherlight 2.2 tonnes (4,850 lb) supercar SUV, right?
The interior of the Urus is a joy for people who love their technology and everything else that can be described by the word Exquisite. Unlike most of the SUV interiors, this one feels special. It feels supercar like, at the same time providing a good level of comfort with its plush dark tan leather, massage seats and the Bang&Olufsen sound system accompanied by sculpture-like tweeters that rise from the dash on startup. All buttons are where they are meant to be and they work! A mammoth change for Lamborghini, especially if we look back at what they allowed themselves prior to the Huracan and Aventador models.
So then, once I got acquainted with the car, I quickly started to pick up on certain interesting bits. First, it is insane how the car goes from a normal, conventional SUV state into a fighter jet performance delivering machine courtesy of the Corsa mode. The steering becomes so direct that even a centimetre move in steering wheel angle on a motorway results in a lane change. Acceleration turns to violent and doesn't seem to cease in push even when you reach the 'go to jail' speeds.
I will never get tired of saying that what you see on paper is one thing and what you feel in real life is what makes people buy at times most outrageous cars. I have mentioned it in my Aston Martin Vantage and McLaren 600LT reviews and point remains with this 2021 Lamborghini Urus review respectively. Unfortunately, this thought extends to sportscars and supercars only but at the same time, it means that the Urus falls into the same high-end category. It is a compliment for an SUV, or a truck if you are USA based.
This 2.2 tonnes Italian beast is capable of delivering real emotions from driving and we, the car boys and girls are ready to pay a lot for this. It is not just the driving feel but the way people on the street react to it. If you are in a Porsche Cayenne, no one cares. Sit yourself in an Audi Q7 or its more outstanding by design bigger brother Q8 and no one will notice. Drive the Lamborghini Urus though and even elderly people at a bus stop will start getting their phones out to take a picture. Oh, and as a reminder, we are in Switzerland, the country that hates speed and fast cars. Still, Lamborghini Urus creates a real stir everywhere it goes and I mean it in a good way. Not in a way of putting a ridiculous Mansory body kit on it and automatically acquiring a free load of haters that come as a compliment.
Price - negatives and positives
The Urus is not a cheap toy and price may seem to be its only pitfall. But, it all depends on how you look at it. For someone, who intends to acquire it in 2021, the high prices may actually be of an advantage since it is hard to say that this Lambo SUV is subjected to drastic depreciation. If you happen to look for a new one, then your point of entry will be around 250,000USD (200,000EUR or 180,000GBP) but then again once you get passed the options list, expect this number to grow as if it is on steroids. Fancy a used Lamborghini Urus? Well, expect to see nothing below 200,000USD. Therefore, this supercar SUV or in other words a perfect daily driver, doesn't seem to lose much in value, which serves as proof of something I've been meaning to tell you right from the start…
Lamborghini Urus review summary
Remember the floating Roger Dubuis watch display I told you about earlier and how it is quite similar to what Lamborghini Urus is all about? We don't know how the team at RD made one of their finest pieces float and defy gravity but it works, captivating you to the point that you can't take your eyes off it. Same goes for the Urus. There is something unexplainable that separates it from the rest. I don't know how it was made possible by the team at Lamborghini but the car is well above any Audi and miles beyond other competition. It is just a completely different animal regardless of how many buttons it shares with Q models!
So in the end, for the higher price and the load of money you free yourself from, you get a real Lamborghini experience. Your return on investment is excitement, emotions and flexibility that the car reciprocates with, serving you as a perfect daily and a maniac SUV if your mood changes. Thing is, people who work for VW Group aren't stupid. They know exactly how to differentiate the product so it is not what it seems to be and unfortunately for most of us the only way how it can be felt, is when you find yourself in the driving seat.
Finally, don't listen to what others say. Trust your own feelings and compile your own opinion because it is all about what you feel and experience. Ta!
Lamborghini Urus Specs
Engine: 4.0 litre twin-turbo V8
Horsepower and Torque: 641bhp / 840Nm (627 lb-ft)
Top Speed: 190mph (305km/h)
Gearbox: 8-speed automatic
Weight: 2.2 tonnes (5314 lb)
Brakes: The biggest carbon ceramics of them all!
NOTES: We would like to thank Roger Dubuis Geneva for helping us make this shoot possible. Likewise, we dedicate a special thank you to Lamborghini Geneve for helping to arrange the car for us and the Jean Alesi connection.