2021 Mahindra Roxor approved for sale in the US

FCA won't sit quiet.

9w ago
3.3K

It was in late 2019 the US court embargoed Mahindra's off-road weapon to sell in the region as its questionable design looked akin to the Jeep Wrangler. It was for this reason why FCA had filed a suit against the Indian marque.

Current-gen Roxor look

Current-gen Roxor look

While this did disappoint some off-road enthusiasts rummaging for a pint-sized crude 4X4 for a shoestring budget, there is a new development which suggests that the Roxor can be sold from the 2021 model year and beyond.

The car witnessed an extensive facade atonement in 2020 to sell in the 'States. As part of this facelift, it got a new grille finished in black with multiple oval appliques to eschew even a pinch of doubt FCA or others might have on its design. The open-top SUV might remind you of the Willys Jeeps from the past or if you have a solid foundation in automobile history, the very first-gen Toyota Land Cruiser contrived for the Japanese army could be pictured in your brain.

Jeep Wrangler in case you want to juxtapose the two.

Jeep Wrangler in case you want to juxtapose the two.

However, things still seem bittersweet for Mahindra as FCA is 'disappointed' with this ruling and continues to feel that the Roxor still looks homogeneous to the Wrangler. Hence, it plans to challenge the verdict given by ITC. However, the legal body has already stated that the new design it carries no longer serves as a miscreant to Jeep's Intellectual Property Rights for the Wrangler.

Do you think the Roxor should be allowed to sell in the US or you would side with FCA on this regard? I would personally side with the Roxor. Firstly, it gets a design which is now radically different than the Wrangler. Even if this weren't the case, the Roxor was never a direct contender against the Wrangler which is exorbitantly expensive, way more vehement and even tech-laden.

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Comments (4)

  • Jeep should be more worried about there appalling safety and reliability ratings!

      2 months ago
  • It's not in direct competition with the Wrangler, nor does it look a whole lot like one. When the Universal Motors CJ-5 was still being touted as FCA's next great idea, I could see them being a bit more upset about it, but as far as I can tell that idea was unfortunately scrapped.

      2 months ago
  • Doesn’t Jeep need to be worried about the Ford Bronco? Let Mahindra go and try and sell little off-road 4x4’s.

      2 months ago
  • Chrysler needs to quit going after Mahindra in court and just build there own side by side competitor, with a flat fender body

      2 months ago
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