1. Crash testing bread and sausage
Lets start with what Renault was known for in the 2000s, safety. Especialy when they released that new Laguna that was the first car to recieve a 5 star safety rating and when fifth gear crashed it into a tree at 55mph, the passenger compartment remained intact.
What better way to market safety than to make a crash test add but to make it more interesting, change the cars with food. Show that german, japanese and whatever was that cracker/chocholate thing are brittle.
Though in reality baguettes would shatter if you throw it into a wall.
2. Crash ballet
Crashing cars in an advertisment will bring attention. The amount of work and calculations to make sure that everything is done just right is something to be admired in the world of marketing and film making in general
This add demonstrates the safety of Renault cars and aparently in europe, safety sells.
3. The Derriere
www.youtube.com/watch?v=im4mbxXQMBY (Australian version)
www.youtube.com/watch?v=iNFTtdPQtic (UK version)
This is by far, in my opinion. The most timeless add ever. Thats the add people will remember for decades to the future. Something that can be considered a huge success in marketing.
Also by far the riskiest as it also brought in some fresh controversy especially from you know... parents.
Relax, its just a bit of rear end.
4. Renault parody of Opel
Well its very obvious that its a car add but its compact and suprisingly pleasant to watch. So I guess it works.