4 reasons Audi could now be the upcoming king of EVs
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There was a bit of an earthquake in San Francisco earlier this week. No, not a tremor sourced from the San Andreas fault. Audi launched its first electric car – the Audi e-tron – in the Californian city.
The German giant has joined Tesla and Jaguar in the premium EV sector and despite the other company’s head starts, it isn’t too far-fetched to predict that the four rings will quickly dominate the electric car game. Even with Mercedes being on the brink of launching its own electric SUV, here are the reasons that Audi could climb to the top of the EV tree.
They’ve already been experimenting with the e-tron brand
You can currently walk into an Audi showroom and purchase an A3 e-tron or Q7 e-tron, both of which have been ‘electrified’ via a hybrid system. The company therefore has plenty of experience with electric motors in conjunction with internal combustion engines, so it’s not a massive leap for Audi to knuckle down with developing a full electric vehicle programme.
Audi has promised to produce 12 all-electric cars by 2025 along with electrifying the rest of the range by going down the plug-in hybrid route. So the company is very much using its e-tron platform to become a market-leading manufacturer of cars driven or assisted by electric motors.
It has one of the largest infrastructures in the car world behind it
Audi is obviously part of the Volkswagen Group which is in itself the second largest manufacturer of cars on the planet. Sitting just behind the might of Toyota, the VW Group pumps out over 10 million cars per year, with just under 2 million of those being Audis. Shift some of that internal combustion-building workforce to electric vehicles and Audi could quickly become the world-leading producer of EVs.
The company has already committed an entire factory in Brussels to e-tron production. That’s a serious shift for a company that has just launched its first ever electric vehicle so it is definitely organising its tools for a switch to electric propulsion.
It could be the next company to make EVs cool
The main thing that will convince people to commit to buying EVs is a coolness factor, moving away from the haters that describe them as glorified milk floats. Audi knows this and is producing concepts and tech that will push the brand further up the cool wall.
Very recently we’ve had the delight of seeing an e-tron Vision Gran Turismo racing car which took inspiration from the legendary Audi IMSA racers of the past. Just last month we also saw the PB18 concept that would fit nicely as an electric R8 replacement, sporting a central sliding driver’s seat and a rear end to rival even the original R8 supercar. If Audi can convert either of these into some sort of road-going production car, it will quickly push past Tesla as the most exciting EV manufacturer in the industry.
It has tackled charging head-on
Charging up your electric car is one of the main fears that current car owners have towards taking the EV plunge. Will I be stranded? Will it take forever to charge? How far will I be able to go on one charge?
Audi has come up with the most efficient charging system yet with the new e-tron SUV. Using a 150kW charger, the e-tron will charge from 0-80% in just 30 minutes, a solid 15 minutes quicker than its supercharging rivals. On a long journey that necessitates a full charge like that, you will probably need to stop for a proper food and toilet break anyway, so half an hour should feel totally normal and fall seamlessly into your travel requirements.
Do you think that Audi could be the EV king going forward? Has the e-tron impressed you from its launch in San Francisco? Tell us what you guys think in the comments below!