4 tips to help you score more promotions to DriveTribe's homepage
Aka, the shop window of DriveTribe
In case you hadn't heard, DriveTribe now pays a bit of cash for all user-created content that we add to our main homepages (the Hot feed you see when you open DriveTribe on app or web). So the question on everyone’s lips is – what are we looking for when we assess content for the homepage?
The fact is, it’s more an art than a science. We don’t have a hard and fast homepage promotion guide we can share with you – what we do aim for is fun, engaged, good quality (as it’s the face of DriveTribe to the world, including prospective commercial partners) - and above all – varied content. It’s why you oughtn’t complain about seeing a quiz amongst long reads on the homepage; users are hopping onto a petrolheads' social media platform, not just an automotive library.
Bear in mind that just because your content doesn’t go to the homepage, doesn't mean it’s not 'good content'. We have sections on DriveTribe, such as F1 Fans and Fun Stuff, precisely so we don’t have to add every great meme and brilliantly nerdy analysis of Verstappen’s moods to the homepage.
With that in mind, though, here's 5 tips on creating your content with a view to the homepage:
1) MAKE SURE YOUR HEADLINE IS SPECIFIC AND INTERESTING
This is the internet, not an index. Nobody wants to click on an article that’s titled 'KIA PICANTO REVIEW.' but 'IS THE KIA PICANTO GT THE WARM HATCH EVERYONE FORGOT ABOUT?' Far more clickable. Probably.
Think about it – are you trying to get your mum, who follows your content cause she loves you to bits, to click? Or are you trying to get a world of petrolheads to click and engage at 1am?
Ironically, you might find your article summary (the text under the headline) makes a better headline than the sometimes stilted headline you’ve chosen. Try swapping them.
2) READ, AND PROOFREAD
There have been times when we were so impressed with an article, or a quiz, let down by bad grammar or spelling, that we’ve sub-edited the text ourselves and promoted it – but we simply don’t have time to do that but for very rare instances.
It’s important that you not only ensure your facts are correct and that your articulation is clear – but also that spelling and grammar is on-par.
Write fast, edit slow. Remember you are your first reader. If you snag on poor structure, others will too. If in doubt, there’s always Grammarly.
Or John Coleman – DM me because grammar thrills me.
3) IF YOU'RE WRITING A NEWS ARTICLE, BE CLEAR, SPECIFIC, AND USE THE 'INVERTED TRIANGLE'
It’s true, we’re social media not the BBC, so you can have a bit of fun with the way you present content. And in fact, you should. However, it's also true that when people click on a news article, they want the facts – not an intro full of guff.
When automotive news breaks on DriveTribe, often it’s covered by several different content creators – as you know. Bear in mind that not only does the early bird get the worm when it comes to news, but we’re also going to tend to promote the first one that follows the accepted news structure, known as the Inverted Triangle.
4) BE ENGAGING
Not only do we want the DriveTribe homepage to be high-quality, we also want it to look like a populated bar – and thus how well a post might engage is one aspect of assessing a post for homepage glory.
There’s some ways you can boost interaction with your post – the big one is obviously a great headline. The others, though- are to end on a poll or a burning question. An example is Patrick Jackson’s story here.
Instead of 4 comments saying ‘lovely story, gawd bless the dealership’, it’s 150+ comments going 'this is the car I dreamed of.' - because of that poll.
Additionally– and I feel like this isn’t realised as much as it should be - interact. This not only looks like replying to and bumping comments on your posts, which will likely gain you repeat readers and followers, it also looks like joining in with the DriveTribe/FoodTribe community and checking out others’ work.
5) BE A LITTLE... DIFFERENT
This isn't really a tip, so much as a reminder to not be scared to go a bit out-there with your content. We love unique stories, unique angles, wacky reads – because everyone does. It's the appeal behind sites like My Modern Met or BoredPanda.
THAT'S ALL FOR NOW - ASK ANY QUESTIONS ABOUT YOUR CONTENT IN THE COMMENTS BELOW
Remember, my DMs are always open - and I'll do my best to reply to any questions about your content as soon as I can. Don't forget to check out the HELP tribe on DriveTribe for other guides: