5 ways the Tesla Model 3 has changed the world of EVs

The world’s best-selling electric vehicle has certainly made an impact on the industry

Since the Tesla Model 3 burst onto the scene in 2017, it’s been a critical and commercial success with numerous awards from around the world under its belt, along with more than 800,000 sales.

With DriveTribe currently offering you the chance to win one for yourself – more details on that at the end of the article – we wanted to take a look at five ways the Model 3 has managed to change the world of EVs over the course of the last four years.

Boundary-pushing design

From the moment it was first revealed, the Model 3’s design – both inside and out – has been one of its biggest talking points and most polarising attributes, but it has shown just how creative and left-field electric vehicle designs could and can be.

From its front bumper devoid of even a fake grille like you’d see on most EVs, to its unique interior layout featuring no gauge cluster, one massive central screen, and hidden air vents, it’s safe to say that it looks like nothing else on the road.

And while it will remain to be seen just which of its design elements will be picked up on by other manufacturers – the grille-less face I expect will be, but I doubt other companies will ditch separate gauge clusters – the innovation that it shows I don’t doubt will inspire other car companies and their designers.

Advanced over the air updates

While over the air updates aren’t unique to Tesla at this point, the way the company has utilised them certainly is, as the company has been able to do more than just offer infotainment system updates and the like.

For instance, after Consumer Reports tested the Model 3 in early 2018 and found its braking performance to be unsatisfactory, Tesla quickly issued an over the air update that altered its anti-lock braking algorithm, and a subsequent re-test by Consumer Reports revealed that it had done the trick and improved its braking performance to the expected degree.

Being able to fix issues like this while the car simply sits in the owner’s driveway overnight – rather than requiring to be taken to a dealership – totally revolutionises the ownership experience, and with the company’s updates able to even increase performance and range through software changes, it shows just what can be done with an EV that can’t exactly be done with an internal combustion engine-powered car.

Impressive usable driving range

One of the slights detractors thrown at electric vehicles is the perceived lack of driving range per charge, but this is something Tesla hasn’t struggled with at all in its current range of vehicles.

Even the cheapest Model 3 that money can buy, the Standard Range RWD, offers a claimed 387km on the WLTP test cycle, while the Long Range AWD model boasts a most impressive 580km range claim.

And even if that isn’t enough to get you where you need to go, such as on a long road trip, the company’s widespread and constantly growing Supercharger fast-charging network along with slower destination charging stations makes it perfectly usable as a long-distance vehicle.

Proving the popularity of EVs

Perhaps the Model 3’s crowning achievement is that it has shown just how popular electric vehicles are becoming, and how impressive the take-up of them can be.

Last year, it overtook the Nissan Leaf to become the best-selling EV in history with more than 800,000 units sold, and was already the world’s best-selling EV each year between 2018-20.

This popularity comes despite it being a sedan as well, as you’d think an SUV such as the closely-related Model Y would be the bigger seller these days, but Tesla has clearly and impressively been able to buck the trend with the Model 3.

Smart pricing

Paramount to the Model 3’s success has been its price point. Tesla has been able to show just how much can be offered for the money, given just how expensive EVs were even just a few years ago.

Consider the range, available features such as Autopilot, and particularly its performance, and while it certainly isn’t what you’d call cheap, the value for money is undoubtedly impressive.

Photo: Charlie Deets on Unsplash

Photo: Charlie Deets on Unsplash

If all this has got you wanting a Model 3 for yourself, how would you like to win one?

For a chance to win a Tesla Model 3 or £40,000 in cash, head to the Tesla Model 3 competition page, answer a skill-based question, buy your ticket for £9.99, and an independent party will draw a winning ticket after the closing date of 14/06/2021 at 23:59 BST. The competition is only open to UK residents aged 18 and over. Full T&Cs here.

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Comments (4)

  • I cannot see why an ICE car cannot have comprehensive OTA updates. No hardware changes are being made.

    Actually I think some other manufacturers have been doing it for a while.

      1 month ago
    • As mentioned in the article, OTA updates aren’t unique to Tesla – it’s what the company’s updates offer, such as the ability to increase vehicle performance, not just update the infotainment system.

        1 month ago
    • If you remember the hurricane that hit Florida a few years back, Tesla did an OTA update that temporarily extended the range. People then realised that the 60 kWh model was really a limited 85 kWh model (or was it the 85 to 100, can't...

      Read more
        1 month ago
  • God damn nother advertisement for the prize car, For fuck sake.

      1 month ago