We live in a strange world of the automobile. Mustangs are now electric crossovers, the new Porsche 911 is a fat so-and-so, and hot hatches now cost as much as £72,000.
I don't think there's ever been a larger gap between what a true enthusiast wants and what the general market wants. With electricity and hydrogen being played around with, cars have divided petrolheads more than anything on the planet.
With these major changes comes major re-thinking in the executive meeting rooms of car manufacturers. Some strategies have worked, others haven't. It's all part of the game and always has been.
Some lines of thinking however, have gone a bit wonky in my opinion. Coming up now is seven car manufacturers that well... need a kick up the backside.
If you ask me, Cadillac's decision to try and rival brands like BMW wasn't the right way forward. I mean, if you want (using an average example) a mid-sized 4-door saloon that's like a 5-Series... what's wrong with a 5-Series?
The recent sales figures back this up too; the CTS started off strongly in the beginning of its life before they only managed to shift 11,000 in the USA in 2018, compared to over 40,000 5-Series Beemers.
Surely if Cadillac is meant to be the luxury brand of GM, why don't they go all-out and make huge, opulent full-size cars again? I mean, who wouldn't want to see the Ciel and Elmiraj in production? They could work brilliantly as EVs and give the brand the recognition it deserves.
Image credit: https://www.flickr.com/photos/greggjerdingen/
I personally find it quite sad how Buick went from making some of the coolest cars available to merely re-badging Opels.
I understand that the global financial crisis hit the American car industry like Thor's hammer on a pair of testicles, but surely Buick could do with a sparkle of cool?
Anyone up for a new Riviera? Or even a new, enormous Roadmaster with wooden effect all down the sides - that would be certainly stand out from the herd of dreary SUVs.
The 4C is dead. The proposed GTV and 8C have been cancelled; in fact, I was more excited for those two than a kid running downstairs on Christmas day. But - as it turns out - it was all too good to be true.
I mean, come on Alfa! There's no way you can get excited over a lineup of generic SUVs, crossovers and a saloon. I mean sure, the QV variants exist, but a brand as special as Alfa needs so much more passion. More excitement to tingle the goosebumps of any giddy petrolhead.
Image credit: Wikipedia
I don't really think I need to explain what's wrong with Lancia. I've just included them to remind you readers of just how tragic things are at the moment.
They need a major rejuvenation.
With the Alfieri coming next year, there are signs that Maserati are finally starting to look into updating their sporty portfolio properly. But I still think they're quite a long distance away from returning to true greatness.
The Granturismo will go down as a classic, but it's too old. The Ghibli, Levante and Quattroporte are all very nice cars in the right trim, but they don't scream the soul that the brand used to evoke. Plus, who the bloody hell wants a diesel engine in a Maser!? That needs to stop immediately...
Anyone up for a new Bora? Or perhaps a super GT that rivals the Ferrari 812 - that's what the Ghibli name should've been applied to.
To me at least, there's a slight cut-off point from what I would class as a true Lamborghini: and that would be at the tail end of the Gallardo and Murcielago's production runs. After those, they generally became less raw and silly and took on a more Audi-like standpoint of sophistication.
I even had a ride in an Aventador a few years ago; it was only slightly memorable to be honest. And it breaks my heart to say that I've had more fun in so many 'lesser' cars.
That sophistication is fine for a lot of people, but I feel the brand isn't really as special as it used to be. They've become flex wagons for YouTubers who can't tell the difference between there, they're and their. And the amount of influence from VW/Audi has gone a step too far. The Urus is merely a Q8 in a Lamborghini catsuit.
Also, I don't know about you, but seeing an Aventador in the wild is not as special as it was seeing any of its predecessors. They need to be more mad, take less out of the VW parts bin and - in my opinion - bring a couple of more front-engined sports cars to the lineup to give Ferrari a few more sleepless nights.
A luxury spin-off of Citroen creates a whole new world of opportunity in my eyes. Everyone knows why the DS nameplate is so cool and important, as it was applied to one of the most revolutionary cars of the 20th century.
I mean sure, the existing lineup of the DS3 and DS7 are made to sell. But why don't Citroen take advantage of the niche brand and make some more opulent luxury cars? I mean, who wouldn't want a big, floaty DS that continued the saga of large Citroens of the past such as the CX and XM?
DS need a cool flagship luxury saloon. It would be the only car that would live up to the brand name.
Thanks for reading
I hope you enjoyed reading this article. Those were seven car manufacturers which really need a boost to make them better - or even great again.
Have any more suggestions or want to say anything? Feel free to throw it in the comments.