908 RC - the concept car that could've redeemed Peugeot

Today, we take a look at another concept car that time forgot, and also one that could have saved its maker's reputation.

By 2006, Peugeot was swimming in an ocean of gold they got by selling cheaply-made and terrible cars such as the 407, 607 and 3008. It seemed as if the company descended into utter debauchery in the same way that Katie Hopkins descended further into insanity and racism in the mid-2010s.

However, at the 2006 Paris Motor Show, the company seemed keen to redeem itself by presenting the 908 RC - a combination of luxury four-door limousine classiness and supercar savagery.

What was so special about this then? Well, besides having a stylish and simply beautiful interior that had an iPad-like LCD touchscreen, as well as a gorgeous exterior, the 908 RC had a 5.5L V12 HDi diesel engine (positioned at the rear of the passenger cabin) from Peugeot's 908 sportscar that won at the 2009 24h at Le Mans, which meant that this luxury saloon produced 700 bhp and had a claimed top speed of 186mph. It would not be advisable to push the car to the fullest, because its windscreen is so thin that it could get chipped if the car went above 30mph.

So then why wasn't this beast in a fancy suit put into production? The answer is a mystery really, but it's possible that the stalling global economy combined with the fact that French cars do not sell as well internationally as domestically forced Peugeot to scrap the 908 RC programme. Pity; it could've been amazing to drive.

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Comments (21)

  • Mate,even this would have redeemed Peugeot

      1 month ago
    • Looks alright up until you get to the end of the doors, the back however is crap.

      This ones been styled by two people and it shows.

        1 month ago
    • that is absolutely delicious 👌🔥🔥🔥😍🤤

        1 month ago
  • Peugeot made a lot of brilliant concept. They were brilliant because they were never meant to be, and thus not bound by the constraints of reality. Among the several dozens concepts this is a lesser one, albeit curious and awkward in a French way... :) I certainly preferred this V12 Gran turismo...

      1 month ago
    • Take one Ferrari 456, use some tracing paper to copy it and add some Peugeot parts.... not a recipe for a good concept car.

        1 month ago
    • It is a Peugeot 407 Coupé done right :). In my view, if anything, the closest Ferrari is the 550 Maranello.

        1 month ago
  • All their cars are cheaply made, badly finished, unreliable pieces of shit. If someone gave me a Peugeot I wouldn’t want it but couldn’t inflict it on anyone else. I’d probably have fun driving on a dirt track and wrecking it. Should be good for 30 minutes or so.

      1 month ago
  • Idk man the Peugeot rcz is pretty cool , it just wasn’t given ful effort

      1 month ago
  • I'd say the timing is wrong. In 2008-2010 world was in the grip of Global Financial Crisis. SAAB is gone, VOLVO, I think, was shaky too, Ford, Chrysler and GM needed bailout by US Treasury. Why would you launch a car, any car, let alone upmarket car in such an environment? Yes, it is a great car, backed by Le Mans winning engine, but who would buy it with big banks are in all sorts of troubles and Lehman Brothers, one of the biggest investment banks, collapse altogether.

      1 month ago


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