About a week ago, I won an eBay auction for a copy of "LIFE" magazine from 1959 to add to a little collection of mine. When I flipped through it the first time, I was ecstatic over all the car advertisements throughout the pages. All I want to do today is share these with you in hopes that you appreciate them as much as I did.
Not all ads are for cars only. Some of for car related products, such as tires. The pictures are incredible, and even the format of the ads themselves are intriguing. If you notice, there is an abundance of verbiage. In 1959, it is obvious how companies tried to sell their products through detailed and exaggerated descriptions. These days, I challenge you to find a single advertisement with even a few sentences. Ads today are focused on attractive imagery and a simple, yet memorable slogan.
Let's see how car ads were back in 1959! We'll begin with car-specific ads, and then get to the products.
This Mercury Monterey convertible purred with a "special Economy V-8"
This Buick was named "Best Looking Car of the Year" in 1959 by Motor Trend magazine.
According to this ad, when you bought this land yacht Pontiac, your woman would think you're "intellectually thoughtful" & she would want to help pick out the colors and fabrics. Cringe.
Shall I attempt to mail in for the booklet?
"New Olds Feeling"
Here are some print ads for auto-related products
The picture in this "spin-resistant differential" print is quite pretty. You must appreciate the artwork that went in to some of these.
Gulf station, another picturesque ad.
Does anyone wax their car anymore as part of their normal cleaning and protection routine?
You can sit up straight in this De Soto, "even wearing a hat!". Also, 18 models seems a bit excessive at once.
A great Firestone tire ad, featuring an old-school Daytona race.
Bob Hope with his Buick, endorsing these spark plugs. You don't see ads for car parts anymore, do you?
The last one - in case you felt like reading a novel.