I was going to write a "standard" post about this one-off Rolls-Royce Phantom. Interesting car, great quality pictures straight from the manufacturer's newsroom, interesting story. Job done. Then I actually watched the video that came with the car and I realized this car, and this story, deserved something a bit more... heartfelt.

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This is a Rolls-Royce Phantom Rose commissioned by Rolls-Royce Bespoke and specifically designed for Ayad Al Saffar, a Lebanese-born Swedish entrepreneur with a passion for flowers.

Ayad was born in Beirut, Lebanon in 1964 and moved to Sweden in 1984 as a refugee. He eventually realized that what he wanted was sell watches and began by selling two watches for the equivalent of 50 euros today. He gradually turned it into a successful business and bought himself a Rolls-Royce, a car he'd been dreaming about for 35 years.

This man really loves his flowers and decided to commission Rolls-Royce with a one-off flower-themed Phantom. Designers took inspiration from the Rose Garden at Rolls-Royce HQ in Goodwood, West Sussex and features extensive use of floral stitching and embroidery. Rolls-Royce refers to it as the "million-stitch Phantom" and the car has been named Rose.

The car is painted in something called Peacock Blue with Charles Blue twinned-coachline with silver wheels featuring twinned pinstripe, also in Charles Blue. Inside you'll find embroidery on the rear doors with satin stitch and on the roof lining. The Phantom's starlight headliner features interspersed roses individually lit by fibre-optic lights. The stems of embroidered roses theme continued on the front fascia and on the door panels as well.

Ayad said he wanted "flowers and roses everywhere, I wanted the car to be an amazing piece of art" and asked his daughter Magnolia (also a flower) to help him with the design by choosing the colour of the exterior.

It is an interesting and unconventional design and while most commissioned one-off vehicles end up being tacky and excessive, this is actually quite tasteful, don't you think?

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