A visit to the Seoul Mobility Show 2021

Smaller exhibition size, fewer participating brands... still a worthwhile show?

Due to a recent epidemic, Seoul Motor Show was delayed twice and has finally opened with only 10 car brands on November 25th, 2021. Due to such a small amount of participating manufacturers, the show's size is less than half of previous shows, and the name was changed to 'Seoul Mobility Show' as well.

With all the delays, changes, and news, I had low expectations for this year's show. Nonetheless, I decided to participate in it because I thought about what the DriveTribers think about this show. And... I actually had a lot richer experience than I expected.

Sure, the variety was small and there was only one new car (Kia Niro) there, and having to wear vinyl gloves all the time was irritating. But I was surprised to see many popular exotics be showcased and allowed to take a seat. There were many cars that I (and probably many other DriveTribers) have been adoring - like Porsche 911 GT3 and GTS lineup, BMW M3 and M4, Audi RS series, and Maserati MC20. The show still had the liveliness of people purely passionate about the cars.

It might not have been an epic show, but it definitely wasn't just a mundane show, with many interesting cars and booths to take a close look at. I feel that Hyundai and Kia have shown the most 'mobility' in this show, as they have shown not only the automobiles, but also the technology and their visions to see what the future mobility is going to be like. Of course, I also deeply appreciate having the chance to closely look, touch, and seat in those exotic sports cars - especially as a car person living in a barren motorland. I was happy to relive the excitement and joy of being so close and be sitting in the cars I only have seen from far away or by my computer screen.

The question remains, though - did Seoul Mobility Show actually focus on the 'mobility' part? While there were many electric cars, especially with Mercedes-Benz only showcasing their Mercedes-EQ lineup for their booth, there weren't much other types of mobility - ones that distinguish themselves from 'traditional types of automobiles'. Other than Hyundai and Hyundai Mobis, it was still more like a collection of recently released cars.

I don't mean to discourage Seoul Mobility Show. This question is more about me expecting to see actual concepts of what the future automobiles will be like, and what positive effects will they bring to our society in future Seoul Mobility Shows. I want to realize that the word 'mobility' isn't just a buzzword.

With my review done, it's time to enjoy the photos I have taken during the show. There are more than 280 images, so take your time going through them.

KIA

Kia Niro (SG2) - World Premiere

(Green: Hybrid model, White: EV model)

The 2nd generation of Kia Niro shows Kia's current design philosophy - Opposites United - with high-tech, aerodynamical outlines (LED DRL and taillights, C-pillar integrated with the taillights) and robust, characterful details (wheel cladding, rear reflector, skid plates). EV model features a two-tone colored, stereoscopic-patterned grille to differentiate itself from the hybrid model.

Its interior features the usage of recycled and/or environment-friendly materials. The bio-synthetic leather seats are made from eucalyptus leaf fibers, and the headliner is made with recycled fibers.

Price, performance, and other detailed data are currently unknown. Hybrid model will be released first in Q1 2022, and the EV model later in the first half of 2022.

EV6

HYUNDAI

Ioniq 5

Prophecy

Hyundai Heritage Series - Pony

RM20e

E-GMP

Mobile Fuel Cell Generator

Nexo

Casper

Staria Camper & Lounge Limousine

Xcient Fuel Cell

Boston Dynamics

Toys, collectibles, and other goods

HYUNDAI MOBIS

M.Vision X

M.Vision X is Hyundai Mobis's 4-seater mobility, completely driven by artificial intelligence. 360º transparent windows are equipped with displays that let the passengers to simply view the outside scenery or watch video content. Integrated center cockpit are used with gesture controls to control the driving and convenience features of the mobility. UV lighting inside activates when the passengers exit the car, so the next passenger(s) can enter the mobility without getting concerned about the hygiene issues.

Airbags

New types of airbags, developed for the future kinds of mobility, were showcased. 'Face-to-face passenger protection airbag (대면 승객 보호 에어백)' - protecting the passenger one is seeing face-to-face during an autonomous driving, 'Relaxed passenger protection airbag (릴렉스 승객 보호용 에어백)' - protecting the passenger who is laid back in the vehicle, and roof protection airbag were highlighted.

MERCEDES-BENZ

Mercedes-Benz only showcased Mercedes-EQ brand cars for this show.

EQS

EQE

Concept EQG

EQB

EQA

Goods

Mercedes-Benz also had a lounge for those interested in purchasing a Mercedes-EQ brand car.

PORSCHE

911 Carrera RSR 3.0

911 GT3 (992)

Play video
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A hazy video I took while I was inside... (audioless video)

911 GT3 Cup (992)

911 Targa 4 GTS

Cayenne Coupé

718 Boxster GTS 4.0

99X Electric

Panamera

Taycan 4 Cross Turismo

Taycan Turbo S

MINI

Mini Clubman JCW

Mini Convertible & 5-door Hatch

Mini Electric

AUDI

RS 7

RS 6

RS 5

RS Q8

e-tron GT

e-tron

A6 e-tron concept

BMW

i4 M50

iX

M4 Convertible

M3 (with M Performance parts)

MASERATI

MC20

Ghibli (Fragment Collaboration Edition)

Quattroporte Trofeo (& F154 engine)

GENESIS

Electrified G80

GV60

Traces of an accident a few days ago... (https://gall.dcinside.com/mgallery/board/view/?id=transit&no=420446)

Traces of an accident a few days ago... (https://gall.dcinside.com/mgallery/board/view/?id=transit&no=420446)

X Concept

Other mobility/parts companies

MaSTa EV

MASTA Electric Vehicle Co., Ltd. is a small South Korean electric vehicle company. Masta EV is a 7-seater midsize SUV that can go as far as 434 km on a single full charge, with a top speed of 140 km/h. The car is planned to be launched at September 2022 with a starting price of 30,000,000 KRW (about 25,000 USD).

Ajou Motor College

Electric Formula 3 car

Electric Formula 3 car

KAIST - USRG Flying Car

If you have read through all of the photos... um, wow! Hope you did enjoy them 😅

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