Alfa Giulia.

The reviews are flowing. The words are kind. And I hope it sells, too.

4y ago

I think I saw it for the first time in Geneva, at the 2016 Motor Show. It's got the looks, it talks the talk. Will it walk the walk?

Alessandro Renesis

Alessandro Renesis

I expect to see one around each corner. I love it, we all love it. Everybody wants it. But commercial success is more important than critics consensus.


"They would give up each of their prestigious awards for one tenth of our sales, in the same way that we would give up nine tenth of our sales for one prestigious award". I can't remember who said this, a book author probably, but it is true. The eternal conundrum. I often read the IMDB, Wikipedia and Rotten Tomatoes pages of the movies I see and I find it extremely funny when critics go to great lengths to describe, with a very complicated prose, how wonderful the movie was. Yes, I say, but it only made 10 dollars at the box office. And I find it even more funny when critics "pan" a commercially successful film. "Ah" they say, "it was ever such a misinterpreted plot, with abysmal interpretation by a cast of stars that should and could have known better". Look, I'm not even sure I can understand what that means, because sometimes critics can't speak English for s**t, but take Avatar as a prime example. I didn't like it but it made over $2 billion at the box office, so whatever else you and I may say is pointless. It was a good movie. Or it wouldn't have generated these numbers. The end.

take Avatar as a prime example. I didn't like it, but It made over $2 billion at the box office. which means it's a good movie. end of story.


I'm afraid it's the same story with the Alfa Romeo Giulia. It's beautiful, I love it. We all love it. Absolutely everybody loved it. I still haven't read a single word of criticism. The ride is sublime, the engines are supreme, and it looks good. But now they've got to sell it. As I write, cars are being delivered, which means that when I go out for a coffee in the morning, I expect to see them in bulks. Because, whether we like it or not, commercial success is much more important than critics consensus.

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