Alfa Romeo wants to keep physical buttons and have “as few screens as possible”

As confirmed by the brand’s CEO

Alfa lovers and petrolheads in general will be happy to hear that Alfa Romeo - and I’m quoting the CEO - won’t “sell an iPad with a car around it”.

In an interview with Caradisiac, Alfa Romeo CEO Jean-Philippe Imparato said he doesn’t really like touchscreens and he wants future Alfa models to have “as few screens as possible."

Generally speaking, there’s no doubt that the market requires modern cars to incorporate technology and touchscreens but car makers have recently gone a bit too far, and the backlash they got eventually encouraged them to take a step back.

The all-new Audi e-tron GT, for example, uses traditional buttons for the climate control and negative feedback also prompted Honda to replace the volume slider on the Civic's steering wheel with an old school knob.

Alfa will become an EV-only brand by 2027 (well, that’s the plan) but Imparato said that future Alfa Romeo models will still "convey emotions.”

The Italian automaker desperately needs to get back on track after decades of abysmal financial and commercial results, and that’s why company is planning to unveil a plethora of SUVs, starting with the 2022 Tonale, based on the Jeep Compass 4xe. There are also rumours about a potential GTV revival. Fingers crossed.

What do you think about touchscreens in cars?

Join In

Comments (39)

  • No screen will age well, good call

      2 months ago
  • Alfa speaking my language and I love them for that 😎😎

      2 months ago
  • Man is ahead of his time.

      2 months ago
  • Excellent!

      2 months ago
  • Great! Touch screens are fine but I don't want them to dominate the interior because they can be hugely distracting. Also, cars need physical buttons to operate them more easily.

      2 months ago