Alfa will likely sell nothing but EVs from 2027 onwards

Ah, what a time to be alive

Alfa is a brand that we all know and love but they, just like Lancia, have been detached from the reality of the market for too long. Tavares, CEO of Stellantis, knows this and even though he openly said he doesn't think going electric is the solution, he gave Chrysler and Alfa a ten-year deadline to turn things around, and the only way to do it, in the current market, is to use hybrids and EVs.

Alfa's CEO Jean-Philippe Imparato got the message and announced Alfa will be one of the first brands under the Stellantis umbrella to be fully electrified, with a new PHEV in 2022 and an all-electric range of cars in China, Europe and the US by 2027. Paradoxically, Alfa is one of the few brands that can actually do this because it has nothing more to lose, the line-up needs to be rebuilt from scratch.

Stellantis has developed four platforms that can accommodate a variety of different powertrains for radically different cars - STLA Small, STLA Medium, STLA Large and STLA Frame (for pick-up trucks). Alfa will soon retire the Giorgio platform, on which both the Stelvio and the Giulia are based, and they're soon(er or later) going to start producing the long-awaited Tonale and Grecale.

The Tonale will be powered by a hybrid unit, while the Grecale should use a 'standard' 3.0-litre V6 and in the meantime, there's mounting pressure to find out what's gonna happen with the next-gen Levante and the replacement for the GranTurismo.

People tend to confuse describing the likelihood of something with supporting the fact that it exists. In other words, to claim that it is commercially suicidal for car brands like Alfa to shun electric and hybrid vehicles doesn't actually imply you're supporting electric/hybrid vehicles.

I don't hate EVs but I'm not sure batteries are a good long-term solution. No one actually is. But we don't really have a choice, do we?

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Comments (43)

  • Given the current record, I wouldn't be surprised to hear 'Alfa Romeo will likely sell nothing from 2027 onwards'

      1 month ago
  • Its time to let Alfa Romeo die

      1 month ago
    • Alfa Romeo makes masterpieces that after 20 years look still at the forefront of style and performance. If you want Alfa Romeo to die, you donโ€™t know anything about cars

        1 month ago
    • They MADE masterpieces. The Giulia could probably be their last great car. An EV Alfa Romeo under Stellantis would just be an expensive Peugeot and before the Giulia for the last 20 years or so they just made rebadged Fiats. With ICEs under...

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        1 month ago
  • I think all this charging stuff isn't a solution. But if it gets inevitable, if the circumstances on the market, regulations, sale trends... push me to a point where everything is electrified - hey, I'd rather have an EV Alfa than an EV VW.

    So...when the time comes, bring it on.

      1 month ago
  • Saddest decade ever

      1 month ago
    • I don't know if you have seen my latest post on a speech Clarkson did for Forza but what he said in it was totally correct to what is going on now.

        1 month ago
  • As beautiful as their cars are. They always promise a lot but don't deliver. Didn't they say they were gonna bring about 6 new vehicles out by the early 20's?

      1 month ago
    • Yes but that was under FCA, which damn nearly killed the brand. Letโ€™s see how Stellantis does

        1 month ago