- Interim Alpine livery [Copyright: Alpine F1 Team]

Alpine gives first-look at new F1 livery; set for a tie-up with Lotus

The team keeps its black base with stripes of French and British flag.

7w ago
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Alpine has revealed its livery for the 2021 F1 season as it moves on from Renault, while they are to start a new tie-up with Lotus.

Ahead of the special press conference named 'Renaulution' by Groupe Renault leader Luca de Meo, Alpine announced the departure of longtime boss Cyril Abiteboul, who was actually tipped to takeover the brand in its new avatar and journey in F1 for the road ahead.

It came as a surprise amid rumours of Suzuki MotoGP manager Davide Brivio's arrival. The press conference from de Meo, though, didn't confirm the news, nor they officially informed about Marcin Budkowski taking over the Executive Director (Chassis) role.

But the brand's future was talked upon with renders of interim F1 livery revealed, where Alpine keeps the black from Renault, with the addition of blue, white and red stripes of French/UK flag. The car will be renamed to A521, with the official launch set for next month.

The social channels were already changed overnight. New Alpine boss Laurent Rossi put F1 as the heart of the project where they would combine its Cars division with Renault Sport Cars and Renault Sport Racing. They are also to develop next-gen EV sports car with Lotus.

Here's the brief on Alpine from Renaulution:

Alpine will combine Alpine cars, Renault Sport Cars and Renault Sport Racing into a fully-fledged, new lean and smart entity, dedicated to developing exclusive and innovative sportscars.

100% electric product plan to support brand expansion through

Leveraging the scale and capabilities of Groupe Renault and the Alliance with the CMF-B & CMF-EV platforms, a global manufacturing footprint, a powerful purchasing arm, a global distribution network and RCI Bank and Services financial services, all of which ensuring optimum cost competitiveness.

F1 at the heart of the project, renewed commitment to championship.

Developing a next-generation EV sports car with Lotus.

Aiming at being profitable in 2025, including investment in motorsport.

"The new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business," said Rossi. "The craftsmanship from our plant in Dieppe, the engineering mastery from our Formula One and Renault Sport teams will shine through our tech-infused, 100% electric line-up, taking the beautiful Alpine name to the future. We’ll be on the tracks and on the roads, authentic and high-tech, disruptive & passionate."

Its design director Antonu Villain, added: "Giving a powerful and specific identity to Formula 1, but also to the entire Alpine motorsport programme, is an evidence and an opportunity. With motorsport at the heart of our process, the graphic identity is key. The livery presented today is the first evocation of the Alpine F1 team’s new identity.

"Some of the structural graphic elements will remain on the racing livery while others will change. The ‘oversized’ Alpine emblem in a tricolour graphics system is the first clear-cut symbol of the brand’s identity in motorsport. The blue, white and red refer to the colours of the French and British flags, which is very important to us. Numerous variations on all the motorsport assets are still to come."

[Image courtesy: Alpine F1 Team] [Note: This story was written on FormulaRapida.net]

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Comments (24)

  • I'd like to see the predominant colour alpine blue

      1 month ago
  • I think they should paint it more blue but keep some of that black.

      1 month ago
  • I am really hoping this is only the show about graphics and the real deal gets some color on it. Otherwise it is very boring!

      1 month ago
  • Underwhelming. I would have liked a more colorful car. I get that it's so we can see sponsors better but if the HAAS stays predominantly black with a bit of red I think this will definitely be a design mistake/oversight. The car needs blue and red as the predominant colors followed by white and then maybe some black, mainly in sponsor colors. I'd assume a lot of white would be from sponsor names as well.

      1 month ago
  • it looks like a 5 year old was let loose with a handful of decals and asked to use them all to cover up paint blemishes.

      1 month ago
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