American Made is LOSING on it's HOME turf! | Shift Talking Ep.33

GM & Ford cutting Sedans out of their line up, and laying off thousands of workers because of it.

2y ago

American Made Sedans from companies like Ford and GM are leaving us soon due to their decrease in sales from the past couple of years. European and Asian brands continue to dominate the market in the US and it begs the question as to WHY.

Another interesting thought, do you think American brands are not only removing Sedans due to a decrease in sales but to also force customers towards MORE expensive vehicles (like SUVs and Trucks)? What is your opinion?



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Comments (7)

  • This isn't so easy. "American made" includes a lot of foreign owned brands.

    Where the US sedan market slipped was they forgot that the purpose of a sedan is to be able to get into back seats, and those back seats had to be roomy, comfortable, and easy to access. Instead they made quasi 2+2's with 4 tiny doors instead of 2 big ones. They're compromised designs for the sake of style.

      2 years ago
  • Prifti's comment hit the nail on the head. Nobody wants them. If you want a sedan, there are much better options from more reliable manufacturers that actually make cars that people want to drive and be seen in.

      2 years ago
  • I see more and more European and Asian cars over here, and I think that deciphering why is more difficult than one might think. Then GM/Ford issue is simple. People over here don't buy US sedans anymore. You'll see handfuls of Toyotas, Hyundais, Hondas, and even German cars before you see a single Ford Fusion, Taurus, Chevy Impala, etc... This is especially true in "high dollar" areas. I live in Mass, and it's Lexus dominated territory. US made AWD, Crossover, SUVs and Trucks dominate the market and streets. In New England and the North it makes sense because of snow, but the addiction to multi function vehicles like the Ford Escape overpowers the want for a sedan. I also firmly believe that American sedans don't bring anything to the market that another country cannot. Asian cars are cheaper and usually more reliable. European sedans tend to have more power and reliability (price nonwithstanding) than their US counterparts. Between Subaru, Toyota, Honda, Hyundai, VW, Audi, MB, BMW, Alfa, (etc) we have more than enough in the market to satisfy us that we don't really want to buy the Chevy Cruze, Impala, Ford Fusion, Taurus, etc. While I hope they continue cars that serious drivers actually want (ie the Ford Focus ST/RS) I don't think the US car buyers will suffer too much at the loss of US made cars.

      2 years ago
  • With so many cars designed one place, assymbled somewhere else from parts made all over the world, I don't think of American made being a thing anymore. I am more interested in who designed it. Who were the engineers? You can buy a Japanese car that was assembled in Kentucky. If you want a 2019 car designed in the US and you live in the US it looks like your going to have to wait 25 years and import it.

      2 years ago
  • I understand their apparent motive: money. The big reason is the higher quality of imports from Hyundai to Mercedes. Frankly, as North America gets fatter and fatter, smallish cars are engineered for smaller people. Car makers are beating the airlines in the level of discomfort they can create just by rolling over to the imports.

      2 years ago
    • Damn, Marc. That's some brutal honesty about the size of some Americans. Truth be told I've seen kids bigger/heavier than me. That's scary.

        2 years ago