Another car company messed up their advertisement
Today it's Nissan's turn
I heard a radio commercial for the Juke the other day, and it said something like "Sure, the Juke looks noticeable, but it does have a lot of technology", as if it's a downside for a car to look noticeable.
I don't know if Nissan realized it, but the Nissan Juke has polarizing looks. And they are the reason why people buy it, those who love the looks are glad to have a car they can stand out with.
But Nissan names the looks as something rather irrelevant, and in some ways even as a downside of the Juke, that's not how advertising works Nissan!
I already wanted to complain about them advertising the Juke's technologies instead, but when I tried to find the radio ad on the internet, I came across a TV spot that's far easier to complain about.
It literally shows a Juke and says "That's how driving is suppossed to feel". Now admittedly I've never driven a Nissan Juke or indeed any car. But I have heard about the Nissan Juke being not exactly a great car to drive, and even I can tell that it doesn't seem like a car that was made for the driving-oriented buyers in any way.
Maybe they just didn't finish the sentence and the real meaning was "That's how driving is suppossed to feel, not how the old Juke in your driveway does". But since I strongly doubt that, the commercial just annoys me.
So now I have to come to a conclusion...
Nissan's advertisements aren't good.
That's a really rubbish conclusion actually but it'll do