Another One Gone: Jaguar Discontinues XE Compact Sedan in North America
The larger midsize XF will be the only sedan in Jaguar's North American lineup.
Over the past month, Jaguar has been introducing refreshed versions of all of its vehicles in its lineup. Last year, in 2019, the Brand discontinued its flagship sedan, the XJ, and earlier this year, Jaguar introduced the refreshed F-Type Coupe and Roadster. Last month, the Brand introduced the refreshed F-Pace midsize SUV. This week, Jaguar introduced the newly-refreshed 2021 XF midsize sedan, and also announced that it would be withdrawing its entry-level offering, the XE compact sedan, from North America after the 2020 model year. Read on to find out more about Jaguar's decision to discontinue the XE in North America, and what its plans are for the future. NOTE: Any any all pricing discussed in this article includes a mandatory destination fee, but does NOT include any applicable taxes, or other fees.
Jaguar introduced the compact XE for the 2016 model year as its new entry-level offering, hoping to compete with other compact luxury/sports sedans like the BMW 3 Series Sedan, Cadillac ATS Sedan, Lexus IS, Mercedes-Benz CLA-Class and C-Class Sedan, and Volvo S60. The brand even announced that it would offer a diesel powertrain in North America which would compete directly with the BMW 328d Sedan (the only other compact sports/luxury sedan on the market). After BMW discontinued the diesel-powered 3 Series Sedan in North America with its latest redesign, the Jaguar XE became the only compact sports/luxury sedan to offer a diesel powertrain. Just last year, in 2019, Jaguar announced that it would be discontinuing both the diesel powertrain, as well as the manual transmission, in North America for most of its models, leaving only a gasoline-powered or electrified, automatic-only lineup. This week, Jaguar unveiled the refreshed 2021 XF midsize luxury sedan, which will go on sale in early 2021, and also announced that, due to slow sales numbers compared to its rivals, the Brand would be withdrawing the XE compact sports/luxury sedan from North America after the 2020 model year, leaving the XF as the only four-door sedan in its lineup.
Because the Jaguar XE is being discontinued following the 2020 model year, Jaguar is making some adjustments to its XF midsize sedan, which will become the sole sedan offering in its North American lineup. The 2020 XF, which starts at $51,100, with see a $5,955 decrease for the 2021 model year, now starting at only $45,145, or only $5,245 more than the 2020 Jaguar XE's $39,900 base Manufacturer's Suggested Retail Price (MSRP). Jaguar is also making some adjustments in the powertrain department, meaning the 3.0L Turbocharged V6 gasoline engine, known as the "AJ126", and producing anywhere from 340 horsepower to 380 horsepower, and 332 lb. ft. of torque (regardless of the version chosen), will be discontinued for the 2021 model year (along with the P340 and P380 S trims), leaving the 2.0L "Ingenium" Turbocharged Inline Four-Cylinder (I4) engine and its P300 trim level (producing 296 horsepower and 295 lb. ft. of torque) as the sole engine option this year. Unfortunately, this most likely won't increase sales, as the XF's competitors (which include, in the midsize luxury sedan market, the BMW 5 Series, Cadillac CT5, Infiniti Q50, Lexus ES and ES Hybrid, the all-new Mercedes-Benz E-Class Sedan, and Volvo S90 Sedan) offer more powerful engine options (some including a V8 gasoline engine option). In addition, Jaguar will also discontinue the XF Sportbrake Wagon in North America, which was refreshed in other parts of the World for 2021, but has failed to sell in large numbers here. Both Rear Wheel Drive (RWD) and All Wheel Drive (AWD) versions of the 2021 Jaguar XF P300 will be available in North America. Jaguar will also reintroduce the XF as an all-electric flagship sedan in the near future.
Jaguar introduced the XF midsize sedan to replace the aging S-Type Sedan for the 2009 model year (that generation was known as the "X250"), introducing its all-new (at the time) design language. The XF entered its second generation (known as the "X260") for the 2016 model year. The "X260" XF is built on Jaguar-Land Rover's (JLR's) "D7a" Platform, which is shared with the smaller Jaguar XE, and the Jaguar F-Pace and Land Rover Range Rover Velar midsize SUVs. What do you think of Jaguar's decision to discontinue the entry-level XE compact sports/luxury sedan in North America? Let us know in the comments down below, and stay tuned right here for more information as it becomes available!