- The Aprilia Motò ( Photo Credits : www.classic-trader.com )

APRILIA MOTO' : THE DEFEAT OF INNOVETION

It was 1993, when the Aprilia management proposed to Philippe Starck (a french designer) to come up with an innovative motorcycle. They wanted it to be different from any other vehicle produced up to then by the Italian company.

Philippe Starck , main designer of Motò ( Photo Credits : www.winemag.com )

After almost a year and a half of preparations, the Motò was finally realized, presented at the Motor Show in Bologna in 1994. Its final design was really peculiar. Characterized by the presence of rounded shapes both in the frame and in the superstructures, it was a true innovation.

Detail of the engine ( Photo Credist : www.oldmotodude.blogspot.com )

Mechanically, it was equipped with a 4-stroke single-cylinder propeller produced by the Austrian Rotax, which already equipped other Aprilia models of the time, such as the Pegasus. In this version powered by a carburettor, the power delivered was about 43 hp with a torque of 53 Nm.

While the Pegasus had a double carburettor that carried the power to 50 hp; the Motò had a smaller carburettor to have a lower power, but a better fluidity of delivery. In fact this motorbike was designed for non-expert motorcyclists and, as Starck said, it had to be easy and friendly.

Motò also fitted some innovative solutions in the production of standard motorcycles, such as the muffler hidden under the engine or the convex radiator outward. Completing the mechanical structure, there was a braking system consisting of single disc brakes: both at the front and at the rear.

However, production stopped in 1996 due to the few sales. The market was not ready for the particularly innovative style of the vehicle, as the 6,000 motorcycle registrations prove.

Thanks to Valentina Zanola for the cooperation

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Comments (6)
  • Strange that it was not successful

    24 days ago
    1 Bump
  • We've got some great looking motorcycles out there these days.

    The right motorcycle is the one that fits you and puts a silly grin on your face. They're all fast enough to get you into trouble.

    That Aprilia had the "chops" to be a great first motorcycle. The styling made it look approachable, not intimidating, but still like a motorcycle. Anything more user friendly would probably be a scooter (I'm not knocking scooters).

    1 month ago
    2 Bumps

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