- Andy Palmer & Christian Horner [Copyright: Red Bull Rcaing]

    Aston Martin extends deal to title sponsor of Red Bull from 2018 F1 season

    One of the biggest car maker brands extends more into its partnership with Red Bull Racing outfit.

    3y ago

    24.5K

    Red Bull Racing has announced Aston Martin as its title sponsor from the 2018 Formula 1 season in a new deal signed between the car manufacturer and the racing outfit.

    The famous sportscar brand had joined hands with Red Bull squad 18 months ago, in an 'Innovation Partnership' deal ahead of the 2016 season, which also saw the development of a F1-inspired Aston Martin Valkyrie hypercar.

    The new deal will see the team compete under the name of Aston Martin Red Bull Racing from the 2018 season. Also, a new Advanced Performance Centre will be created in Red Bull's HQ at Milton Keynes.

    It will cater to 110 Aston Martin's design and engineering staff, who will be working together with the Red Bull Advanced Technologies personnel to create Valkyrie's successors.

    Red Bull's team boss Christian Horner said: "Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018."

    Aston Martin President and CEO, Andy Palmer, commented: "Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides."

    With the speculations surrounding a possible 2021 power unit development in conjunction with Red Bull, Palmer insisted, it will only be of an interest to Aston Martin, if the situation is correct for them to put in that amount of time and money on the project.

    "The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right," he said. "We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."

    New team logo [Copyright: Red Bull Racing]

    New team logo [Copyright: Red Bull Racing]

    [Image courtesy: Red Bull Racing] #F1 #AstonMartin #Motorsport #RedBull #Formula1

    Join In

    Comments (18)

    • Prelude to an engine deal for 2021 do we think?

        3 years ago
      • Looks like. Interesting of the team to add quotes from Palmer which actually talks about the engines. I feel, they are trying to gather support, so that the FIA brings about the change for the independent manufacturers to come in.

          3 years ago
      • Yeah, interesting. Clearly the technology/finance aspects will have to change before someone like AM can join the party. Be great though!

          3 years ago
    • this is confusing. I love AM, but hate RBR :(

        3 years ago
    • Aston Martin is one of the smallest car brands, not one of the biggest.

        3 years ago
      • Aston Martin is by far and away one of the largest and most prestigious car brands in the world though.......

          3 years ago
      • Prestigious yes, largest no. They only sell about 3500 cars world wide annually. That is tiny.

          3 years ago
    • where they got the money.......

        3 years ago

    YOU MIGHT ALSO LIKE

    Post sponsored by

    Can you name the car from its infotainment screen?
    FIA, FIM-backed circuits hosting F1, MotoGP will have high-tech light panels
    Bahrain GP: Hamilton wins drama-filled race from Verstappen as Albon gains P3
    F2: Drugovich dominates Bahrain feature race, Daruvala beats Schumacher to P3
    18