Aston Martin extends deal to title sponsor of Red Bull from 2018 F1 season
One of the biggest car maker brands extends more into its partnership with Red Bull Racing outfit.
Red Bull Racing has announced Aston Martin as its title sponsor from the 2018 Formula 1 season in a new deal signed between the car manufacturer and the racing outfit.
The famous sportscar brand had joined hands with Red Bull squad 18 months ago, in an 'Innovation Partnership' deal ahead of the 2016 season, which also saw the development of a F1-inspired Aston Martin Valkyrie hypercar.
The new deal will see the team compete under the name of Aston Martin Red Bull Racing from the 2018 season. Also, a new Advanced Performance Centre will be created in Red Bull's HQ at Milton Keynes.
It will cater to 110 Aston Martin's design and engineering staff, who will be working together with the Red Bull Advanced Technologies personnel to create Valkyrie's successors.
Red Bull's team boss Christian Horner said: "Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018."
Aston Martin President and CEO, Andy Palmer, commented: "Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides."
With the speculations surrounding a possible 2021 power unit development in conjunction with Red Bull, Palmer insisted, it will only be of an interest to Aston Martin, if the situation is correct for them to put in that amount of time and money on the project.
"The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right," he said. "We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."
New team logo [Copyright: Red Bull Racing]