Aston Martin to rename the AM-RB 001

2y ago


Andy Palmer, president and CEO of Aston Martin, has announced that the company's upcoming hypercar won't be called the AM-RB 001.

Speaking at the Canadian International Autoshow, in Toronto, Palmer said that AM-RB 001 will not be the name of the final production car.

No clues were given about what the new Cosworth V12-powered hypercar might be called, either. The project is thought to be internally called 'Nebula' but Aston has yet to trademark that title.

Aston Martin has suggested that the AM-RB 001 will weigh around 1000kg and produce in the region of 1000bhp.

The company has, however, applied to trademark the names AMR, DBR and DBE. The first two certainly have motorsports links; the AMR-One was a Le Mans prototype, while DBR harks back to the classic Le Mans-winning DBR1.

As is the case with a lot of trademark applications, it's likely that Aston is just submitting these to safeguard those titles should it ever need to call upon them. Still, it's worth making a note of them, just in case.

Palmer also said: "The AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts."

What do you think Aston should call the AM-RB 001? Have your say below.

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Comments (19)
  • The Aston Martin RB Venom

    2 years ago
    3 Bumps
  • Victory. Vaunt. Vision. Vertigo. Valor. Vivace. Vortex.

    2 years ago
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