Revealed in 2017, the Rapide E was the electric version of the Rapide, the family-friendly Aston Martin. The British brand assured at the time that production of this variant of the Rapide would roll off the assembly lines in 2019. However, the year 2019 has passed and we have no more news of the Rapide E. According to Autocar, production of the electric sedan has simply been abandoned.
Few details are available, but the magazine claims from one of their sources that the car has finally become an experimental vehicle. It will therefore not be sold, but will be used to carry forward research in terms of electric vehicles. Future Aston Martin hybrids and electric vehicles will therefore be based partially on this Rapide E.
This sudden decision is still strange, as it comes just as the development of the Rapide E was completed. This leads to another question that comes naturally: what happened to the 155 units already sold? It is quite possible that Aston Martin stopped the Rapide E because demand was too low.
But according to Autocar, there is another even more rational reason. It concerns the company's accounts, which are not in good shape. Aston Martin CEO Andy Palmer described 2019 as "very disappointing". The English brand has therefore had to revise its plans to better approach the year 2020. It has focused more on the DBX SUV, which has received around 1,800 orders since November.
Photo credits Aston Martin