ASUNA: THE CANADIAN FAILURE OF GENERAL MOTORS
In 1992, General Motors created a new Canadian brand to sell its cars produced in Asia
Between 1988 and 1991, General Motors had sold some cars produced by Opel and Daewoo in Canada using the name Passport, but in 1992 the US company decided to withdraw the brand from the market due to the lack of commercial success.
One of the popular Passport Optima GSi Canadians
In its replacement, the Asuna brand was created in the town of Oshawa, in the province of Ontario, and its task would have been to sell some of the car produced by Isuzu, Suzuki and Daewoo in the North American country.
The first model introduced was the GT, Canadian version of the more common Daewoo LeMans and equipped with a General Motors L73 1.5 8V four-cylinder engine driven by a five-speed manual transmission combined with rear-wheel drive.
The Asuna GT
From the power of 75 hp with 122 Nm of torque, the car was able to accelerate from 0 to 100 km / h in 13.4 seconds with a maximum speed of 140 km / h.
An all-too-optimistic TV commercial of the Asuna GT
To try to diversify production in 1993 the Sunrunner was introduced, which was none other than the legendary first generation Suzuki Escudo.
The Asuna Sunrunner
As engine, it was equipped with a Suzuki G16 1.6 8V 80 hp four-cylinder engine managed by a five-speed manual gearbox and combined with all-wheel drive.
One of the few times advertising is quite realistic
The last introduction in the list was the Sunfire, a local variant of the beautiful second series Isuzu Piazza.
The Asuna Sunfire
It was the most powerful car in the range, equipped with a 150 hp Isuzu 4XF1 1.8 8V four-cylinder engine driven by a five-speed manual gearbox and front-wheel drive.
Unfortunately for the plans of the executives of General Motors the cars of the Asuna had a very little success and this induced the company in 1994 to suppress the mark and to replace the various models in other brands to make them more appealing.
Change the brand, but the result is always the same
Since I have always loved the original Japanese model, I can only express my appreciation for Sunfire, but which do you prefer of the three?
Thank you to Valentina Zanola and Alessandro Renesis for the cooperation
Italian, huge fan of three middle aged men, vintage cars and motorcycles, Rock music and Comics and lots more, as it's written on my forearm I'm ambitious but rubbish, "How hard can it be" is my motto.