Audi has turned its new SUV into one big video game
In-car entertainment may have hit a bit of a plateau once fully-integrated TVs or iPads became a thing, but Audi has taken things a step further with its latest reveal at CES.
Through a tech subsidiary called Audi Electronics Venture GmbH, the company has integrated a VR system to work seamlessly with the interior of the e-tron electric SUV, turning the car into one big interactive video game.
Tying in with its partnership with Marvel, the technology allows passengers to be transported into the spaceship from Guardians Of The Galaxy, with Rocket the raccoon as a friend.
The cool thing is that the spaceship will turn as your mum or dad drives along, reacting to every movement of the actual car in real time. If that doesn't make the school run the littest it has ever been, I don't know what will.
Currently called 'Rocket's Rescue Run', the VR adventure furthers Audi's relationship with the comic book franchise that started with Iron Man back in 2008.
We imagine that this VR tech will expand further into the Marvel universe, be it Spiderman launching from building to building or Captain America chilling with you in the back of your e-tron.
Audi is actually looking to commercialise this tech via its subsidiary company so that other manufacturers can integrate it within their own cars.
The tech can easily mix things up with journeys through the human bloodstream, historically-educational quests or underwater fantasy adventures, probably ending up in the kids never wanting to leave the backseat.