- Reminds me of Lake Tahoe. All images courtesy of Audi USA.

Audi just had their best sales quarter ever and the e-tron sold like hotcakes

Apparently, the pandemic wasn't so bad to the automakers after all? Audi is killing it but, is the e-tron truly going to be a success?

MT Blake posted in USA News
9w ago

Pictured above is the Audi e-tron. It sold 103% better this year than the same time last year (Q1 21 vs. Q1 20). That's quite a large sales increase, no? The number is a bit deceiving as the total sales were 3,474. It might not be a large volume, although this is another indication of over three thousand people putting their money where their mouth is.

And bravo to those of you who are leading by example by purchasing Audi's e-tron. If you're not too excited about yet another CUV turned EV, don't fret! Audi has released yet another SUV called the Audi e-tron Sportback (think coupe-ish sport-ute) and soon we will see a sedan version known as the e-tron GT. And just yesterday, they announced the fourth and fifth EVs with the Q4 e-tron and Q4 e-tron Sportback. Notice a trend here?

Regardless of all the Audi 'we will EV all our SUVs with two different roofs available', the fact these things are selling bodes well for the electrification of the automobile. Audi's recent sales blockbuster do demonstrate gasoline-powered cars might be having their last hoorah. Or could it be four-trillion dollars (in the US) and many pounds, shillings, or dong were poured over every economy leading to people buying new cars? My understanding of the economy is rudimentary at best - mostly shored up by the saying 'work first, money later'.

All these EV sales topped it off at 54,840 total Audis sold in Q1 2021. Quarter. One quarter. My journalistic math says that could be over 200,000 cars sold this year. Not something to scoff at - unless you're comparing it to F150 sales but we know that isn't fair. The Q5 is by far the best selling at 14,731 units. Comparing the Q5 to the A4 is a bit shocking. I always thought the A4 was their bread and butter, but it gets outsold 3:1. They sold a mere 5,071 A4s and woeful 266 TTs.

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Comments (11)

  • I still haven’t seen another bright blue e-Tron yet. Pretty surprising

      2 months ago
  • Have u noticed that all the luxury automobile companies are reporting great sales?tells us a lot about how unaffected the rich are despite the Covid crisis.

      2 months ago
  • Whatever the figures it's good to see competition in this space - and from a major, established auto manufacturer.

      2 months ago