Audi recruits Ken Block to work on electric cars

And he did the most Ken Block thing upon visiting Audi HQ

4w ago

Ken Block needs no introduction, and neither does Audi. But the latest association between the two deserves to be shared. Internet’s sliding sensation Ken Block has announced to side with Audi but not at any rallying mentor/developer capacity you’d expect him to be. Instead, he will be looking over the development of electric vehicles at Audi. Surprised? Read on.“

Audi is the brand that ignited my passion for motorsport,” said Block. “I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility.” This development comes within less than a year since the 53-year-old rally driver announced his split with longtime partner Ford.

Wondering how the man went from blowing the roof of Gymkhanas with his massive V8s to working with magnets in cars? “It’s also about performance,” said Block. “I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion.”

Both Audi and Ken Block remain tight-lipped from revealing any details of their forthcoming projects. However, the people aware of Block’s talents and past rodeos should be expecting something super-enthusiastic and exciting from this alliance.

The newly formed alliance saw the driver visit Audi HQ recently, where he drove the Audi Sport Quattro S1, a DTM Audi V8 Quattro, and even the Audi e-tron Vision Gran Turismo. This may be Block’s idea of acclimatizing himself to his new work environment. We approve!

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Comments (2)

  • Of course drift mode. That's a given. Should already be a thing. But more driver centric vehicles is what I would love to see. Mr. Block knows exactly what a driver needs to see and what the driver does not. Keep it simple and minimal. Two greats coming together should provide excellent product development.

      1 month ago
  • A lot of better drifter's they could have approached.

      29 days ago