Audi removes the A3 Sportback E-Tron from its line-up
Audi has dropped the A3 Sportback e-tron from its line-up as a result of the introduction of WLTP emissions regulations. The German firm said the move was down to “procedural changes” rather than anything else such as sale numbers. A grand total of 637 A3 Sportback e-trons were sold in the UK last year. The A3 Sportback e-tron had a short sales stint in the UK, as it was introduced in 2014 and was Audi's first production plug-in hybrid.
Since removing the car from its line-up Audi have no plans to reintroduce such a powertrain to the current A3, due to a new model which is expected within the next 18 months. An Audi spokesperson said: “We will introduce new engine models during changes of generation or product upgrades. Introducing them at this stage in the product lifecycle is not constructive in economic terms.” Basically, it would be too expensive for Audi to bring back the A3 Sportback e-tron.
Audi now has no plug-in hybrids on sale, but it is going ahead with its standalone e-tron electric models. Its first production electric car, the e-tron SUV, was revealed in September 2018 and will go on sale in early 2019.
The e-tron SUV sits between the Q5 and Q7 in size, and the e-tron marks the beginning of Audi’s planned line-up overhaul. Audi plans to add 20 new models to the e-tron family by 2020, of which a proportion of which will be plug-in hybrid variants of existing models.
Alongside tougher emissions regulations, the plug-in hybrid market in the UK is expected to take a plunge after the Government got rid of its £2500 plug-in hybrid grant. Now, only electric cars and hybrids with at least 70 miles of zero-emissions range (none of which yet exist) are eligible for a £3500 grant.
What do you think?
Did you care for the A3 Sportback e-tron and the other Audi plugin hybrids? Did you know they even offered them? Let me know in the comments down below.