Australia just Banned a Ford Ranger Raptor Advert
Ranger Raptor advert banned for appearing "reckless" and "unsafe"
Carmag reported that an Australian advertising watchdog decided to ban a Ford Ranger Raptor advertisement on the television for appearing “reckless” and “unsafe”...
Mumbrella, a marketing and media industry news publication reported that Australia’s Ad Standards depicted what “would constitute unsafe driving”. Furthermore, they claim that the advertisement showed “reckless” driving techniques.
So what did Ford Australia have to say about all this? The company argues that the scenes on the advert were filmed on private land. Moreover, a professional driver behind the wheel of the performance bakkie. Ford Australia goes on to say that no other vehicles (nor any pedestrians) were to be seen in the advert.
However, Australia's Ad Standards decided to rule against Ford Australia.
According to Carmag, the advertising authority stated that the speed that the vehicle is travelling, or seen travelling, down the dirt road is not acceptable. Furthermore, the dramatised sound of the engine as well as the filming techniques appears reckless. Finally, the speed of the vehicle is unsafe when the vehicle became airborne.
Carmag managed to get a clip showing exactly the same scenes. However, there are slightly different text and no voiceover.