- https://www.carmagazine.co.uk/car-news/first-official-pictures/ford/ranger-raptor/

Australia just Banned a Ford Ranger Raptor Advert

Ranger Raptor advert banned for appearing "reckless" and "unsafe"

2y ago

Carmag reported that an Australian advertising watchdog decided to ban a Ford Ranger Raptor advertisement on the television for appearing “reckless” and “unsafe”...

Mumbrella, a marketing and media industry news publication reported that Australia’s Ad Standards depicted what “would constitute unsafe driving”. Furthermore, they claim that the advertisement showed “reckless” driving techniques.

[the advert] encourage unsafe and destructive driving by others

advert Complainants

So what did Ford Australia have to say about all this? The company argues that the scenes on the advert were filmed on private land. Moreover, a professional driver behind the wheel of the performance bakkie. Ford Australia goes on to say that no other vehicles (nor any pedestrians) were to be seen in the advert.

However, Australia's Ad Standards decided to rule against Ford Australia.

According to Carmag, the advertising authority stated that the speed that the vehicle is travelling, or seen travelling, down the dirt road is not acceptable. Furthermore, the dramatised sound of the engine as well as the filming techniques appears reckless. Finally, the speed of the vehicle is unsafe when the vehicle became airborne.



Carmag managed to get a clip showing exactly the same scenes. However, there are slightly different text and no voiceover.


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Comments (19)

  • it was airing in Oz for a few weeks before the plug was pulled on it, True confirmation of Nanny State going for yet another power trip.

      2 years ago
  • It's a Ford NZ ad, and I'd believe immediately that it'd be banned here in Australia. Same advertising standards board that banned the BMW Z4 doing donuts. In paint. In a studio. With the same kind of disclaimer on the screen. Utterly fucking ridiculous.

      2 years ago
  • Ah well, we'll still have actually reckless car chases in movies, and there's nothing they can do.

      2 years ago
  • I swear people get so sensitive these days, even advertisements that are depicted as fun or known the be fun are now are considered "dangerous"

      2 years ago
  • Australia the Nanny state

      2 years ago