Australians Ford Mustang Mach 1 owners are seriously angry

D​idn't receive everything as promoted

5w ago

For the first time in almost two decades, Ford decided to revive the historic ‘Mach 1’ moniker for its Mustang muscle car. This track-focused ‘stang’ carries more power, a manual shifter and more racetrack dynamics than its standard derivative. While Ford did announce a global sales plan for this special edition, the Australians appear to have been catfished.

The 700-strong Mach 1 units allocated for Ford Australia were delivered without a host of initially advertised features. While the Australia-spec Mach 1 was supposed to carry features such as radar cruise control, rear parking sensors, and fog lamps, they seem to have been omitted due to certain modifications that are touted to increase the vehicle’s on-track performance.

Australian website CarAdvice reports Ford’s explanation as, certain “uniquely engineered parts, which are designed to improve downforce and cooling on the Mach 1, unfortunately, mean that the vehicle does not feature (radar cruise control) or audible rear sensors while parking, though a reversing camera remains standard”.

This must’ve angered customers and muscle car enthusiast communities in Australia who vented it out on social media. And responding to this negligence, Ford Australia released a statement, stating, “We recently discovered some content and feature corrections on the Mustang Mach 1 for the Australian market, and are disappointed we didn’t catch this before the first run of brochures and website was published. We are especially disappointed that our loyal … Ford customers and Mach 1 owners feel let down.”

Hence, the Australian division announced a slew of make-good measures to make up for the disappointment. The first would see Mach 1 customers avail themselves of a track day opportunity at their nearest racing circuit, courtesy of Ford. Secondly, Ford would pay for the initial three periodic services for Mach 1 customers, amounting to $1,380 AUD ($1,082.49 USD). Ford Australia will contact eligible customers in the following days.

The American carmaker claims an updated brochure will release soon, carrying all the respective changes to the content and promotional material. While this shall clear one misconception, another one still looms around. While these offers certainly stand for Mach 1 customers who bought the car before the correction was made, will they be extended to customers who buy the car after it was rectified too?

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Comments (8)

  • I'd say Ford has rectified it's mistake

      1 month ago
  • Ford hasn't rectified their mistake at all. If anything this should be a false advertising case because they advertise these features and then did not provide them. Attract a and services do not make up for features that are missing from the vehicles. I see a court case and possible BuyBacks.

      1 month ago
    • Imagine asking Ford to buyback your limited run 700hp muscle car because they accidentally told you it would have radar cruise and it didn’t. From the title I thought they might be under-delivering on features the target market would truly...

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        1 month ago
    • Yeah. Radar cruise control is imperative on a track when racing lol

        1 month ago
  • They get improved performance at the cost of rear park assist radar and they cry? They aren't worthy of this Mach 1.

      1 month ago
  • Since when did you need parking sensors and cruise control on a race car? Use your brain. Get a grip people! Be grateful for what you have too.

      1 month ago