Proven by the increasing popularity of Das Treffen, the Porsche scene in Thailand is exploding. So we’re delighted to announced that Bangkok has become the latest city to host a Porsche Studio.
Located in ICONSIAM mall, part of the latest development along the Chao Phraya river, this is the seventh Porsche Studio to be completed, offering customers and fans a new way of interacting with, and learning about Porsche, in a welcoming boutique-like retail space.
“Bangkok is one of the most dynamic cities in the world and a hotbed of creativity,” says Arthur Willmann, Managing Director of Porsche Asia Pacific, “which makes it the perfect location for the first Porsche Studio in Southeast Asia. It is a place where customers, enthusiasts and all those who share the same passion for the brand and products can meet, exchange and interact with Porsche in a casual and innovative environment.”
On arrival visitors are greeted by the runway – a central stage with an LED display wall as a backdrop, that can be used as an area to display cars, host events, and to show Porsche stories. With the capacity to exhibit three vehicles, guests can get close to the cars and be guided by professionally trained Porsche staff. Digital elements and exhibitions focus on key Porsche themes such as E-Performance and Porsche heritage.
“It is a very open concept,” Willmann adds, “and we are happy to welcome everyone who wants to know more about Porsche – be it the products, the rich history of our brand or the very exciting future that is to come. The Porsche Studio is the perfect place for the Porsche community or, as we like to refer to, the Porsche family – and we have no doubt they will feel at home and discover something new, every time they come to visit.”
Porsche Studio visitors can configure a new Porsche with the aid of digital technologies and a trimming area with a wide array of samples and colours, including components from Exclusive Manufaktur. Visitors also have access to the Tequipment and Porsche Driver’s Selection merchandise and a café area to relax and recuperate.