BIG IN JAPAN
AVENTADOR S ROADSTER 50TH ANNIVERSARY JAPAN UNVEILED
To celebrate the 50th anniversary of Lamborghini in Japan, the supercar maker unveiled a limited edition series called the Lamborghini Aventador S Roadster 50th Anniversary Japan. The JDM specific 544kw V12 Aventador is limited to just five units, with each car being a one-off, with colors and finishes inspired by one of the five natural elements of Japanese culture: water, earth, fire, wind, and sky.
The “water” version was presented and displayed during Lamborghini Day in Tokyo. The concept for the car was developed by Lamborghini’s Ad Personam Department along with the Centro Stile, a collaboration that led to the idea of developing a unique paint for each model, featuring special shading effects in which, in the case of the ‘water’ version, the blue tends to black. While the embroidery on the seats and on the hard top that evokes the ‘Japanese symbol for bamboo (Y).
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, said that on the occasion of this important anniversary for their brand in Japan, he wished to thank their Japanese customers for their support over the years and their strong bond with their marquee. Thanks to their customers, Japan has now become their second most important market worldwide in terms of cars sold. And with the arrival of the Urus in 2018, they predict further unprecedented success in the country.