BMW announces new sustainability plan

This plans aims to make the company a leader in EV sales, and it sounds REALLY ambitious.

With the governments of the world beginning to tighten regulations which target CO2 vehicles, automobile manufacturers are beginning to step up their plans for production of electric vehicles, and BMW latest plan seems to be the most ambitious of them all.

It's called ‘Power of Choice’, and it's a sustainability plan which aims to make BMW a leader in electric vehicles sales against rival brands which include Tesla, Audi and Jaguar. What does this plan consist of? Well, under the plan BMW is planning to sell more than seven million plug-in hybrid and pure-electric vehicles by the end of 2030.

Currently, BMW Group have sold more than 500,000 EVs - which include both the BMW and Mini brands. However, the company expects to double that figure by the end of 2021 by launching several new models.

The recently-announced i7 as rendered by Autocar

The recently-announced i7 as rendered by Autocar

At the moment, it seems that the company will attain that goal with ease, as they have recently announced the launch of an electric version of the X1 called the iX1, as well as the launch of the i5 and the i7 that will be based on the next-generation models of the 5 and 7 series respectively.

That's not to say that BMW will not struggle in the face of competing brands; last year for example, the Top 5 most popular EV cars came from Renault, Tesla, VW, Peugeot and Nissan, while BMW's i3 took the eighth spot on the list.

So BMW, you're going to have to persuade people really well if you want to be one of the top EV-selling brands, and you will not be able to do that by simply invading other countries to get rid of the competitors - that didn't go down well back in 1940s and I don't think it will go down well again today.

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Comments (2)

  • Ah, that word, sustainability. A great comforting word. It‘a all going to work out lol.

      5 days ago
  • Stupid move.

      11 days ago