BMW apologises for daring "OK Boomer" post on Twitter
Are fans of the brand offended?
Apparently, the controversy over the BMW iX goes far beyond its atypical styling. Indeed, the communication department of the Bavarian brand is very straightforward! For example, one of the latest publications on BMW's Twitter page has provoked strong reactions.
To justify the daring design of its electric SUV and to counter the numerous criticisms, the German manufacturer did not hesitate to publish a post with a beautiful "OK Boomer", a fashionable expression criticizing the older generations who do not want to conform to current ideas.
A risky move because BMW's clientele is essentially made up of relatively old people. This move obviously offended many fans who clearly didn't see the announcement in a good way. Three days later, the German brand published its apologies following the controversial post.
It claims to be interested in and listen to everyone, regardless of their age. The radical turn taken by BMW in the world of electric mobility will definitely not have finished making people react! In any case, it's the sales of the iX that will end the debate...or not.