BMW collaborates with The North Face for New Camper Concept
BMW's subsidiary group Designworks have unveiled a new camper concept and virtual reality experience at this year's CES. The collaboration with The North Face imagines the future of protection from the elements.
It showcases a new fabric innovation from The North Face who have called it "FUTURELIGHT" which uses Nanospinning technology to create the a breathable and waterproof material. Laura Robin, Designworks LA Studio Director says "We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience. Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes."
The FUTURELIGHT concept is made of a fabric outer shell which consists of a flexible stretched material over a dome structure to showcase the potential use of the fabric than just apparel. Furthermore the process of creating this concept has allowed the designers to add air permeability into the membrane of the fabric for the first time ever. What this means is that the process allows nano-sized holes to be created allowing porosity whilst still being waterproof and allowing ventilation.
This is certainly an interesting concept by two exciting brands and I look forward to seeing how such technology develops in the near future.