BMW is helping to make Coldplay's upcoming world tour more sustainable
It's developed "the world’s first ever mobile, rechargeable show battery" to power Coldplay's stage show for their Music Of The Spheres World Tour
Coldplay is a band that has been a lot more outspoken about environmental activism in recent years. They've already previously stated that they won't tour unless they can make their shows as sustainable and environmentally friendly as possible. Whilst this proved to be quite a big ask at first, it seems that the band has received a helping hand from a somewhat unlikely source. That helping hand is being provided by BMW, which has developed "the world's first ever mobile, rechargeable show battery" to power the stage for Coldplay's upcoming Music Of The Spheres World Tour.
The show battery will be made up of "more than 40 recyclable car batteries", sourced from "partly recycled BMW i3 batteries." These batteries in particular are the first in the world that have been declared as being suitable to be recycled and used again! The battery will replace the typical petrol and diesel generators that are used to power huge outdoor live shows like the ones Coldplay is planning to do. It'll be recharged by several different renewable energy sources, including "including solar installations, a kinetic stadium floor, power bikes and generators powered by Hydrotreated Vegetable Oil." According to BMW, the kinetic floor and power bikes are designed to "harness the collective power of the fans themselves." Sounds interesting indeed!
This isn't the first time that Coldplay has worked with BMW. The band worked extensively with the German car giant on the campaigns for the iX and i4 in June 2021, being heavily involved in the creative process as well as writing a brand new original song "Higher Power" that was released alongside it. Coldplay was also a major part of BMW's virtual JOYTOPIA "metaverse", which was shown during the IAA Mobility Summit this year.
"A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay,” said Jens Thiemer, Senior Vice President Customer and Brand at BMW. “The campaign song, “Higher Power“, marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay’s performance at BMWs virtual world of JOYTOPIA during the IAA Mobility, were the first major highlights of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay’s world tour become even more sustainable."
"We’re proud to partner with BMW to create the world’s first tourable, rechargeable show battery – which will allow us to power our concerts almost entirely from clean, renewable energy," said Coldplay's frontman Chris Martin about the environmentally-friendly power solution BMW has developed for the tour.