BMW Unveils ZeroG Lounger Seats aimed at Maybach rivals

During this year's Consume Electronics Show, BMW unveiled the X7 ZeroG Lounger seats, a new way of experiencing luxury

1y ago

Seeing what Mercedes-Maybach unveiled on the new GLS 600, BMW wanted to one up the luxury found inside their rivals' car and brought out the big guns at the 2020 Consumer Electronics Show. Presented under the ZeroG Lounger moniker, these are supposed to be next level seats that will enter production in the near future.

Two BMW X7 models fitted with a ZeroG Lounger are on display at CES 2020 and can be taken for a test drive. The luxurious seat can be tilted back by 40 or 60 degrees into a comfortable reclined position. The seat belt forms an integral part of the seat and adjusts to suit the reclined position, ensuring maximum safety even while on the move. The BMW X7 ZeroG Lounger already meets all the requisite safety standards, thanks to new and innovative safety features. Besides the integration of the belt into the seat, this also includes a cocoon airbag providing wraparound protection for the occupant in the event of an accident and efficient dissipation of impact energy via the seat rail.

Made from top-quality materials, the ZeroG Lounger focuses on delivering the ultimate in seating comfort – and also responds to the passenger’s needs while on the road. When the seat is in the reclined position, for instance, the passenger can enjoy the in-car entertainment programme on a screen built into the headliner. They can also opt to have directional information shown on the screen during a journey, complete with animated graphics when making a turn. As well as aiding spatial orientation, this can reduce motion sickness by a factor of four. Passengers don’t have to worry about dwindling smartphone battery life either; their device can be placed in a holder with an inductive charging facility. The holder’s clever design allows the smartphone’s display to be viewed effortlessly in any of the ZeroG Lounger’s various sitting or reclining positions.

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