- Land Rover

Bowler Bought by Jaguar Land Rover

Legendary Land Rover tuner Bowler has been bought out by the company that they tune.

1y ago

In a press release earlier today, Land Rover announced that they have acquired Land Rover tuning company Bowler, who specialize in extreme off-road variants of Land Rovers.

Bowler and Jaguar Land Rover have partnered in the past, making the amazingly awesome Land Rover Defender Challenge. That beast was a fantastic blend of the two to make some incredible rally cars, and I cant wait to see what the future holds for Bowler, now apart of the Special Vehicle Operations of Jaguar Land Rover.

Jaguar Land Rover said it best, "Bowler brings its expertise in all-terrain vehicle dynamics, low-volume production techniques and extreme durability to Jaguar Land Rover... Adding the Bowler team’s skills and experience to those of SV, Vehicle Personalisation and Classic is a key step in our strategy to create an exciting and diverse portfolio of products and businesses within Special Vehicle Operations.

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