Brembo makes performance brakes for GM trucks and SUVs because nothing matters
Stop right there, thank you very much.
The car market has had some odd trinkets over the past few decades. The Pontiac Aztek comes to mind, complete with its Pontiac branded air mattress and tent. The AMC Gremlin Levi's Edition with denim interior is also the kind of thing that I'm talking about. These examples show that the automotive market puts out some really, really weird things that will eventually become loved through the magic of nostalgia.
The streak of stupid decisions that will eventually be loved by reminiscing masses stops in 2019, however, and it stops in a big way.
Brembo recently showed their newest big brake swap kit at SEMA this month with the audacity to bring out a big brake kit for GM full size trucks and SUVs. That's right, you can now put gigantic, red Brembo monoliths over rotors the size of Iceland so you can finally take the youth group's Tahoe to your local track day.
Brembo says that the pads are almost twice the size of the stock units, while the rotors are nearly 50% larger than the factory parts. Stopping is important, and I'll be the first to admit that I'd rather have too much brake than not enough, but let me explain why I think this upgrade is beyond silly.
The Bigger Problem
Sports cars are fun. You can drive them on some back roads, have fun at a track day, and just generally smile in your generally purpose built machine. You don't need it to pick up lumber or haul your kids' scout pack to camp in the car because you're smart enough to have a second car for boring daily tasks like this.
But recently, car buys have determined that they should only have one car and it should do everything. So congratulations, America. You threw away your Fiesta ST and your honest pickup trucks in exchange for your $75,000 behemoth SUVs and trucks that are sold as "sporty" just because somebody slapped leather and 450 horses into a chassis with the refinement of a wheelbarrow. Good job, Frank.
I'm aware that this is a ridiculous tangent for a brake announcement.
Ok, I've calmed down. Getting back to the new Brembo brake kit and facts, a quick search of the ACDelco part numbers says that the kits cost - [checks notes] - over $2500 for front brakes.
Astonishing. Amazing. I'm flabbergasted. After paying insane prices for silly vehicles of compromise, you're being asked to fork out another hefty sum all in the name of trying to make your rolling post codes more sporty.
[The author has left to spray paint "Bring Hot Hatches Back to America" on the side of Ford HQ]