- Bridgestone Potenza Sport

Bridgestone launches Potenza Sport flagship performance tyre

BRIDGESTONE has launched its new flagship performance tyre in the form of the Potenza Sport.

Engineered using state-of-the-art tyre technologies, it’s optimised for high speed stability, braking performance and wet handling.

Representing an advancement over the predecessor S007A and other products in the Potenza range, the Sport enters the Australian market as a proven performer, having claimed glory in the acclaimed AutoBild Sportcars’ 2021 Sports Tyre Test earlier this year.

Potenza Sport launches locally with an extensive range of 64-sizes from 17 to 22-inch options, with 18 sizes either revived or introduced through the product’s launch. This includes seven sizes specifically for SUVs.

It is available to suit the VW Golf R, Subaru WRX, Holden Commodore SS and HSV Clubsport, BMW M3/M4, Audi RS3, performance skewed Mercedes-Benz models, Toyota Supra, Kia Stinger, Ford Focus RS and Mustang, Porsche Cayman and 911, to name a few.

Through the expansion of the Potenza Sport’s size range, it is also ideal for fitments on vehicles such as the Porsche Panamera, Honda Civic Type R, Audi RS7, Range Rover Velar, Mercedes-Benz GLS and GLE Class, Maserati Ghibli, and BMW X5 and X6.

The Potenza Sport inherits and enhances key performance characteristics from tyres across its family. It sets a new standard in premium and high-end sport performance with its exceptional cornering and straight-line stability.

Importantly, it offers drivers outstanding control on both dry and wet road conditions. Innovative tread pattern design, compound and construction all feature, along with increase stiffness, as well as improved and enhanced braking and abrasion resistance.

The compound contains an optimised formula that is combined with innovative mixing technology to improve the tyre’s wet and dry handling performances. Bridgestone also deployed a new hybrid crown reinforcement to maximise tyre stability at high speed.

A sporty carcass package is also applied to increase stability and steering response, while optimising rolling resistance.

During the tyre design and development stage, virtual tyre development technology played a critical role in enabling Bridgestone to accurately predict the tyre’s performance without having to physically produce and test it.

As part of its development, the Potenza Sport was also benchmarked and tested against the predecessor S007A and a key competitor, with this new tyre range showing a step up across key performance characteristics.

In the wet, the Potenza Sport shines with significantly better wet cornering and handling than the benchmark and competition, as well as advantages in wet braking and high-speed stability.

Compared to S007A, the Potenza Sport is a step forward in all metrics – with a substantial gain in what matters most for a performance tyre: stability, handling and wet characteristics.

The new Potenza Sport has also flexed its credibility through key original equipment fitments on some of the most prestigious models, including the Maserati MC20 supercar, Lamborghini Huracán STO, and BMW 8 series.

The new Potenza Sport tyre range is available through Bridgestone’s extensive network of Bridgestone Select and Bridgestone Service centres, as well as through reputable tyre retailers across Australia.

This story first published on Exhaust Notes Australia.

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