Bugatti could enter the EV market with an "affordable" version of the Chiron
Bugatti is known for producing expensive, high-performance and beautiful hypercars for people who have a lot of money in their bank account and want the very best that automotive technology & design has to offer. However, that might change in the near future.
With EVs growing in popularity and influence in the automotive industry nowadays - Bugatti CEO Stephan Winkelmann has gone on record publicly to state his intentions to add an electrified model to the French brand's future line-up. Rumour has it that the model will be based on the Chiron - but due to weight and cost issues with the Chiron, the technology required to make sure an electrified Chiron has a good battery range isn't feasible just yet. So in other words, this rumoured electric model will most likely be at least a few years away.
When asked about the prospect of an electrified Bugatti model, Winkleman stated: “I would see us doing a battery electric vehicle. There, the balance between performance and comfort is much more important, and it’s about daily usability. This is what I see. Speed will be far less important.”
Even though the statement from Winkleman promises 'daily usability' (i.e. something you can drive to and from work everyday instead of living on a race track), it will not be cheap any means. The general consensus is that even though the electric model won't cost as much as the Chiron, it will set a buyer back by nearly one million pounds/dollars - but it won't be anywhere near the $11m pricetag that the 2020 La Voiture Noire has, thankfully.
The idea of an electrified Bugatti that isn't exactly in line with their previous models - regardless of whether it would be a plug-in hybrid or fully electric - is definitely an interesting prospect, as it seems more and more of the brands responsible for some of the world's greatest supercars are focusing a lot of their efforts on EVs. If Bugatti chooses to go down the path of EVs, expect them to send shockwaves throughout the automotive world.
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https://www.carscoops.com/2019/03/bugatti-considering-a-sub-chiron-electrified-model-says-company-boss/ - CarScoops: "Bugatti Considering A Sub-Chiron Electrified Model, Says Company Boss"