Bugatti head Stephan Winkelmann takes over Lamborghini

But what does the future hold for the iconic Italian supercar brand?

6w ago
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Let's start by clearing the air - VW (or more correctly, VAG) have owned Lamborghini since 1998, when it was sold to the VAG, with it being placed under the control of the Audi division of the group. Therefore, it is unlikely that we'll see any major changes immediately.

However, with Bugatti rumoured to be the subject of a sell-off to EV hypercar manufacturers Rimac, there is a possibility it could have an impact on Lamborghini too.

Winkelmann has history as head of the Lamborghini brand, seen here in 2007

Winkelmann has history as head of the Lamborghini brand, seen here in 2007

This is far from Winkelmann's first rodeo. In fact, this wouldn't even be his first time in charge of Lamborghini, as he had a previous stint with the firm between 2005 and 2016, so he knows the brand well.

This could potentially benefit those that were fans of the Lamborghinis produced under his guidance: The late-era Murcielagos and Gallardos, and the early Aventadors, along with the insane Veneno.

Could a hybrid-ised Aventador be on the horizon?

Could a hybrid-ised Aventador be on the horizon?

However, with the potential sale of Bugatti to Rimac, could we be seeing Lamborghini begin to integrate mild-hybrid tech into more of its cars? It's certainly a possibility, especially with more and more countries imposing cut-off dates for the sales of non-hybrid ICE vehicles.

Of course, the Sian is the first production hybrid Lamborghini, but that tech is yet to hit the Huracan or Aventador. Perhaps it is only a matter of time.

With Winkelmann set to take office on December 1, we will have to wait and see what the future holds for the Lamborghini brand, along with how he will manage his dual-leadership role with Bugatti.

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Comments (8)

  • I’d expect a more pronounced transition to EV or Hybridization of the marque. ¯\_(ツ)_/¯

      1 month ago
  • I'm more concerned about Bugatti being sold off to Rimac.

      1 month ago
  • I like his sideburns.

      1 month ago
  • His "first reign" may have been a successful era for the brand, but that's because he was an outsider who didn't follow the corporate guidelines back then. Not sure it will be the same this time, after he was an officer at the VAG-training grounds (that is Bugatti).

      1 month ago
  • Fuck

      1 month ago
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