Bugatti-Rimac’s future looks bright, will the brand live up to the expectations?
They’re building a giant facility in Zagreb, will the investment pay off?
The Bugatti-Rimac era has officially begun and the way I see it, while it is true that Rimac will bank on the Bugatti name, heritage and allure, the joint venture will heavily rely on Rimac expertise and technology.
As things stand, both companies will retain their respective production plants but the HQ will be in Croatia, in a place called Sveta Nedelija, just outside Zagreb, and Rimac (who owns 55% of the joint venture) is already working on a brand-new, state-of-the-art facility in the same location.
The new HQ, dubbed ‘Rimac Campus’, will feature a factory, test track, research centre, and a museum (for Bugatti). It’ll cover a 200,000 square-metre area near the capital, and it’ll cost north of €200 million (£170k / $226k) and 2,500+ employees will eventually work from the site.
Bugatti-Rimac has a huge potential because it combines one of the most influential names in the automotive world, with one of the most technologically advanced automakers in the industry. With a few exceptions (Tesla, for example), most manufacturers utilise Rimac technology for their PHEVs and EVs, including Porsche (for the Taycan) and Audi (for the E-Tron GT).
Will the brand succeed? Or are they biting off more than they can chew? Let me know what you think in the comments below.