Bugatti-Rimac’s future looks bright, will the brand live up to the expectations?

They’re building a giant facility in Zagreb, will the investment pay off?

The Bugatti-Rimac era has officially begun and the way I see it, while it is true that Rimac will bank on the Bugatti name, heritage and allure, the joint venture will heavily rely on Rimac expertise and technology.

As things stand, both companies will retain their respective production plants but the HQ will be in Croatia, in a place called Sveta Nedelija, just outside Zagreb, and Rimac (who owns 55% of the joint venture) is already working on a brand-new, state-of-the-art facility in the same location.

The new HQ, dubbed ‘Rimac Campus’, will feature a factory, test track, research centre, and a museum (for Bugatti). It’ll cover a 200,000 square-metre area near the capital, and it’ll cost north of €200 million (£170k / $226k) and 2,500+ employees will eventually work from the site.

Bugatti-Rimac has a huge potential because it combines one of the most influential names in the automotive world, with one of the most technologically advanced automakers in the industry. With a few exceptions (Tesla, for example), most manufacturers utilise Rimac technology for their PHEVs and EVs, including Porsche (for the Taycan) and Audi (for the E-Tron GT).

Will the brand succeed? Or are they biting off more than they can chew? Let me know what you think in the comments below.

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Comments (15)

  • For me an electric Bugatti doesn’t make sense anymore. Bugattis are all about top speed, which isn’t a strong part of EV’s. Besides, I don’t think that was a good idea. Rimac and Bugatti are supposed to be rivals, not rebadged counterparts. It’s like Ferrari would take over Lamborghini. Doesn’t make sense. Which also doesn’t make sense are electric sports cars. They’re meant to be light and quick around corners. You can’t achieve this with an EV, or at least can’t make it better than with an ICE. I’m fine with changing technology in daily drivers, but for sports cars it’s just pointless.

      1 month ago
    • They can’t be rivals. They’re not in the same segment, Rimac is *not* an automaker, Rimac is a tech company that works in the automotive industry and also happens to showcase its proprietary technology in the hypercars it builds. Bugatti,...

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        1 month ago
    • But then bugatti would be a rimac with German looking body kit and a weird name with a french flambouyance 😂😂😂

        1 month ago
  • Why do the employees look like theyre doing an electrical sub-second 0-60 lmaoo😂😂😂😂😂 what tech mate's got? Fuck the car lol whats that!

      1 month ago
  • I’m really excited for the future of these two brands. Wonder what the (inevitable) first Bugatti EV will be like!

      1 month ago
  • I want to see it succeed. I just hope Rimac won’t forever be thought of more for Richard Hammonds unfortunate accident but for their incredible technology. Says a lot who taps them for tech for their ev builds.

      1 month ago
  • Rimac already proved it can turn the world upside down

      1 month ago