Ever since its revival as an arm of the VW Group, Bugatti has become synonymous for pushing the boundaries of the performance of road cars and doing it in ultra-luxurious fashion to boot.
While this may still very much be the case with the continued production of the Chiron and all its variants, Bugatti have seen how things are going. Bugatti needs to adapt and fast.
Bugatti knows that, one day, the internal combustion engine isn't going to be a viable drivetrain for a production car. That's just how it is. As a result, they're seriously thinking in expanding their product line to include a second model. What kind of second model, you ask? Well, that would be a four seater fully electric car.
This isn't something the Bugatti team can invest in all on their own, though. Building a second product line is something that's a huge financial cost, one that Bugatti certainly can't shell out all of their own money for. So they're having to petition parent company Volkswagen for financial help.
According to Bugatti's CEO Stephan Winkleman in an interview with Bloomberg (which you can read by clicking here), Bugatti are really behind getting this car off the ground and they want to be able to sell it for less than $1 million. Winkleman's justification for the second all-electric model is that Bugatti is now making a decent amount of money and it's not struggling through the massive losses of the Veyron-era. Now that the Chiron has hit over 300 mph, Winkleman wants Bugatti to have a legitimate business case beyond feats of incredible engineering.
Winkleman has said, however, that it will be a "hard fight" trying to secure funding from Volkswagen for the project. I certainly wish him the best! Knowing the high calibre of Bugatti's engineering, a fully electric Bugatti would be quite something to behold in all aspects, including brain-shredding performance.
What would such a car look like? Well, there are two possible options. One of them is that it'll be a Porsche Panamera-style four door grand tourer, much like the Galibier concept Bugatti were touting about 10 years ago. The other one is that it'll be a high-performance SUV. Based on how today's car buying habits are going, it's much more likely to be the latter. Having said that though, a revisit of the stunning Galibier concept for the 2020s would be very cool!