- B​ugatti

B​ugatti have always been known for outputting cars which cost more than most people's life savings. But even though Bugatti have only truly produced one car at a time since the Veyron was launched, speculation has not ceased surrounding a potential second model from the French brand. According to a recent report from Bloomberg, the company may have decided on what it will be.

B​ugatti

B​ugatti

"The industry is changing fundamentally, and we have to address what opportunities there are to develop Bugatti as a brand going forward,"

Stephan Winkelmann

The potential second model would be an electric-powered grand tourer or crossover that could seat up to four people and would cost between 500,000 and 1 million euros. The French automaker is in discussions with parent company Volkswagen Group about the investment, Bugatti CEO Stephan Winkelmann said in an interview at Bloomberg's office in Berlin.

Winkelmann, who previously ran VW Group's Lamborghini brand, is trying to make Bugatti viable enough to potentially survive outside the German auto group and head off the risk of being phased out once again.

Bugatti currently sell 100 cars per year and are "earning decent money" according to Winkelmann. That being said Bugatti loose money on every single Chiron they sell. But adding a second, less expensive model could massively increase Bugatti's sales to around 600 units annually, similarly to how the newly-introduced Urus increased Lamborghini's sales.

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