Buick Regal Sportback, GS, and TourX Discontinued
Buick's North American lineup will only consist of crossover SUV's after the Regals are discontinued after 2020.
The new Buick Regal lineup was introduced for 2018, and with the redesign came two new body styles (a Sportback (Hatchback), as well as a TourX (Wagon). The TourX marked the return of a wagon to Buick's lineup since the Roadmaster was discontinued in the mid-1990s, and of course a GS (Gran Sport) model with a 310-horsepower, 3.6L VVT V6 gasoline engine was available for buyers seeking a bit more of a thrill than the standard 250-horsepower, 2.0L Turbocharged Inline Four-Cylinder (I4) gasoline engine in the standard Regal could provide. Like the previous-generation Buick Regal (which, like the current model, was based on the Opel/Vauxhall Insignia midsize sedan), the current model features German engineering with sporty driving dynamics and a sporty cabin. In 2018, the sale of General Motors (GM)-owned Opel and Vauxhall were completed to French-based Groupe PSA, who owns Citroen and Opel. For 2020, Buick has ceased production of its flagship LaCrosse full-size sedan, so it was only a matter of time before Buick decided to axe the Regal from its North American lineup. NOTE: All pricing discussed in this article includes a mandatory destination charge, but does NOT include any applicable taxes or other fees.
However, even though the Regal is dead in North America (and not just because of Opel/Vauxhall, but also the declining sales of traditional cars (sedans)), it will continue to be produced for the Chinese market by Shanghai-GM (SAIC), where it just received a mid-cycle restyling this year. For the North American market, Buick will focus its efforts on its popular crossover SUV's, the Encore, Envision, and Enclave, and plans to introduce several new crossover SUV's in the next few years (this includes a new 2020 Encore GX and 2020 Encore GX ST, which will be positioned above the standard Encore, and is a cousin to the all-new 2021 Chevrolet (Chevy) Trailblazer), as well as hybridized and electrified crossover SUV's. Buick introduced its first SUV in 2002 (the Rendezvous), followed by the Rainier in 2004, the Enclave in 2008, the Encore in 2013, and finally, the Envision in 2016 (Buick even featured a minivan in their lineup, the Terraza, for a brief period in the mid-2000s), and that's where the brand continue to be successful here in North America. General Motors' (GM's) other brands, Cadillac and Chevrolet (Chevy), have discontinued sedans in North America, and Ford has discontinued all passenger cars except for the Fusion and Mustang.
Buick will continue to produce the Regal lineup for North America through the end of the 2020 model year (MY), and as mentioned, will continue to produce the Regal Sportback for the Chinese market after the vehicle is discontinued here. The future of the Opel/Vauxhall Insignia is currently undecided. The Buick Regal was originally introduced in 1973, and was discontinued in 2004, replaced by the Lucerne sedan. For 2011, the Regal nameplate was reintroduced, based on the Opel/Vauxhall Insignia midsize sedan, and for 2018, it was redesigned for its current generation. Regal sales have been declining ever since the vehicle was reintroduced in 2011, with 2018 sales totaling 14,118 units (down from 40,144 units in 2011, and declining each year). The current-generation Buick Regal lineup is produced by Opel in Russelsheim, Germany, and the 2018 Buick Regal starts at $25,370 for a base Sportback (with the 2.0T I4 engine and Front Wheel Drive (FWD)), $29,370 for a base TourX (again, with the 2.0T I4 engine and Front Wheel Drive (FWD)), and tops out at $39,070 for a range-topping GS Sportback (with the 3.6L VVT V6 engine and All Wheel Drive (AWD)). Both Front Wheel Drive (FWD) and All Wheel Drive (AWD) are available on the Regal, with All Wheel Drive (AWD) being standard on the Regal GS Sportback. Will you miss the Regal? Do you own one? Let us know in the comments down below!