Buick unveils Electra EV SUV in China
I just want to let you know, I called it.
Ah, it's always fun when you make a ridiculous claim and it comes true. I feel like TMZ or the National Inquirer, instead I'm just a lame guy on the Internet who loves a brand that no one else does. Today however, none of that matters, because the Buick Electra is back, and exactly the way I would imagine it to be.
Electra sounds too similar to "electric" to not start imagining the idea that an EV Buick would be called Electra in some way, shape or form. In this case, the Electra takes on the form of a mid-size SUV, the modern equivalent of a big sedan. The Electra also benefits from GM's Ultium propulsion system, which means that the Electra will likely share other underpinnings with Cadillac's Lyriq SUV. This is a logical move, as it would cut down on production, while giving GM a fleet of EVs to sell at different price points. That brings up my next reason why Electra is a great name for Buick's latest EV.
The Electra was the top of the line model for Buick, alongside the Riviera. Obviously when it comes to recognition, and modernization, Electra makes more sense. That also means that when people see the price tag for the new Electra, the amount of which is still unknown but most likely expensive, it won't be as much of a sticker shock, because the Electra used to command the most money in a Buick showroom.
In the end, it's just a concept, but it would make sense that Buick unveiled the Electra in China, in the same sense that Cadillac unveiled the Lyriq in the US. Still, I think that the Electra would be a great addition to Buick showrooms in the states, and an EV of this caliber could be just what Buick needs to get younger buyers in their showrooms.
What do you think of the Electra concept? Does every brand in GM's portfolio need an EV? Comment Below!