Bulova Frank Sinatra

Four designs inspired by 'The Voice'

Frank Sinatra was a best-selling singer and also one of the world's first mega-stars of modern times. His voice, his attitude, his style helped define a generation of talent. He was born in New Jersey, he died in Los Angeles and his music and image were mostly associated with the early days of Las Vegas, back when Sin City was basically a hamlet in the middle of the desert.

Sinatra is also known to have owned and worn Bulova watches throughout his life and as you'd expect, the American-born Swiss-owned brand* decided to capitalize on this by unveiling a collection of four watches dedicated to Sinatra: the Young At Heart, the Fly Me To The Moon, the Best Is Yet To Come and the My Way.

We should probably get this out the way because it's a bit confusing and some people, including myself, will call that bad news. Basically Bulova chose a staggered rollout plan to release the watches, which means that the tank style My Way and the tonneau-shaped Young At Heart aren't available right now. At the moment, it seems you can only buy the other Fly Me To The Moon and the Best Is Yet To Come from Bulova website.

That's the bad news. Let's roll on with the good news because these watches are quite intriguing.

Young At Heart

The Young at Heart features a 33.5 x 45 mm gold tone tonneau case with Sinatra hat emblem at the 12 and Sinatra signature at the 6. The movement is a Miyota 8215 automatic. There are two available versions with a white dial + black calfskin strap or a bronze dial + brown calfskin strap.

No mention of availability or price on the website but I did a bit of digging and found it on eBay for $649.

My Way

I'm not gonna lie, this is the one I'd pick. I love art deco-style tank watches and I like it so much I'm willing to gloss over the fact that this particular piece is powered by a Miyota Caliber 1L45 quartz movement.

This piece is available with either a black dial or a white/silver dial, with stainless steel and gold tone cases respectively. Unfortunately this model can't be found, not even pre-owned, so patience is our ally.

The Best Is Yet To Come

This is one of two models currently available on Bulova's website and ADs and it costs $700-800 depending on the mode. Four different colourways available, each of which is powered by a 24-jewel automatic movement with a 42-hour power reserve.

Each model features a 40 mm stainless steel case, with or without gold-plating, sapphire crystal and caseback, calksin leather strap with deployante clasp. Mind you, a full stainless steel version with stainless steel bracelet is also available.

Fly Me To The Moon

This is the cheapest model and to be Frank (sorry) it's hard to tell why because spec-wise, it's got a lot of aces up its sleeve. Underneath the knurled dial, you'll find a 21-jewel automatic movement with a 42-hour power reserve and it also comes with sapphire crystal.

The 41 mm stainless steel case, with or without gold-plating, is paired with calkskin leather strap available in brown or black. The price is $450-550, which sounds more than reasonable considering what you're getting.

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Comments (11)

  • I wanted a new watch so I did it MY WAAAAAAAY @tribe

      8 months ago
  • Somebody tell the kids who Sinatra is...

      8 months ago
  • #watches

      8 months ago
  • Fly me to the moon - silver with white face ... that really pops. Clear and easy to read. Nice watch. Plus the Chairman of the board.

      8 months ago
  • I've seen a Bulova watch ad in my 1952 car magazine and the styling was very different from the ones pictured and was only priced at $19.95 back then.

      8 months ago
    • $19.95 in 1952 is around $200 in today's money, when adjusted for inflation. Some Bulova models are even cheaper than that today

        8 months ago
    • I might have to get a Bulova then. Lol

        8 months ago